The Team

Kate has been within Omnicom Media Group for 15 years and has experience working across disciplines from strategy to digital, data and technology. She is experienced leading global client relationships with a focus on building high performing teams drawing from different specialisms and geographies.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. We are a people business and so having honest, open relationships built on mutual respect and trust are the foundations for everything.

Chris has more than 11 years of experience within Omnicom Media Group working on retail and telecom clients. He thrives at taking critical client priorities and digging deep to find the best fit processes that deliver long-term, sustainable solutions. Chris can effectively work with all departments and functions due to his background across multiple disciplines including operations, media strategy, media investment, sports sponsorship and supplier diversity.

What Amazon Leadership Principle Resonates Most with You?
Frugality. Resource limitations drive innovation, new processes and ensure teams have explored all angles of the challenges and constraints they face. Frugality also leads to being able to measure and understand the value of actions and outcomes.

Katie leads Business Operations and has over 14 years of experience within Omnicom Media Group. She works across all departments within the agency and across OMG to improve the productivity of the business and oversees operational management nationally. Katie has the experience and expertise to spearhead business transitions, focusing on talent operations to ensure the team is structured to the needs of the client and can seamlessly partner across departments to ensure a smooth transition.

What Amazon Leadership Principle Resonates Most with You?
Hire and Develop the Best. An emphasis on hiring and developing the best talent underscores the importance of maintaining high standards and continually raising the bar for performance. Recognizing exceptional talent and actively nurturing their growth not only benefits the individual, but also contributes to the overall success of the organization.

Ingrid is currently the Business Operations Lead for one of OMD’s biggest global CPG accounts. She has been with OMD USA for the past 3 years; however, in total she has dedicated 6 years to the OMD network, having started her career as a Digital Media Buyer at OMD Puerto Rico, where she’s from. While Ingrid has enjoyed learning and growing within the various disciplines in the media space, business operations has her heart. She has a passion for evaluating what isn’t working, developing solutions that fix the problem, and designing the most effective templates, tools, and process that will enable her teams to do the best job they can.

What Amazon Leadership Principle Resonates Most with You?
Invent & Simplify. As a Business Operations lead, this is the north star of everything I do and why I do it. In service of my teams and the complex business we’re in, it is my responsibility to always interrogate existing processes and innovate optimized ways of working, anticipating needs, developing best practices, and scaling to deliver consistent operational excellence.

As Executive Vice President, Global Investment Mark has direct responsibility for delivering the media productivity commitments across 42 blue-chip clients / $13bn+, within Omnicom Media Group’s global client portfolio. Part of Omnicom Media Group’s Global Investment team, he is based in London to take advantage of time-zones but travels extensively to grow client relationships and help drive best practice across the network. Mark’s core function within a global team of 100+ is to track and report on market by market performance vs. commitments at regular intervals throughout the year, course correcting where necessary and helping to develop forward-facing client KPI’s to drive business success. His secondary function is Global economic and media marketplace forecasting, and is invited to present his views to the World Federation of Advertisers twice per year. He has 30 years’ experience in media, half of which have been with Omnicom Media Group, with fully rounded marcomms experience from a varied career path spanning media sales, media buying, client procurement and a management

What Amazon Leadership Principle Resonates Most with You?
Deliver results resonates: My primary role is to deliver on the commitments we agree to with our 42 global clients. Our client retention rate is second to none and a testament to me and my team’s obsession with delivery underpinned by the fact that we have never missed a global media pricing commitment, which was even endorsed by Omnicom Chairman and CEO John Wren on a recent Earnings Call.

Ellen is a media thought leader with over 15 years of experience at Omnicom and has recently assumed the role of Chief Client Solutions Officer at OMD Worldwide. In this role, Ellen is responsible for helping to transform and innovate OMD’s model, talent, and capabilities to ensure OMD’s clients are ahead of the rapidly evolving industry changes and consumer expectations. Throughout her career, Ellen has demonstrated her passion for her work and her dedication to Omnicom. Specifically, Ellen has been focused on complex, global clients helping to create a new playbook connecting brand and performance updated to capitalize on modern media capabilities.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. I live by the motto that trust is hard-earned and easily lost. During my 15-year tenure at Omnicom, my focus has been on building trusted relationships—both internally and with key clients like Hewlett Packard, SC Johnson, McDonald’s, and Clorox. This trust and partnership has not only forged successful working relationships but brought me a deep sense of personal and professional satisfaction as a valued business partner helping to build and transform some of the biggest brands in the world.

Slavi is a data and technology leader and practitioner with extensive experience using data to inform, measure, and optimize marketing programs for Fortune 500 companies in a variety of industries (B2C and B2B). He has experience building and managing large scale global data and technology organizations in areas such as creation of centralized/decentralized functions, development of operational frameworks and processes, and design of organizational structure.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. This embodies some of the core beliefs of our data and technology team. As a leader of the unit responsible for building Omni, our data and technology platform, it is critical for me and our team to operate at multiple levels. From setting the strategy, going deep into our roadmap specs, continually engaging hands-on with our platform capabilities (utilizing and evaluating), to engaging regularly with our clients to ensure that we are developing capabilities to meet the needs of our teams and our clients. I have made it my mission to do whatever it takes to support our clients and our internal teams, regardless of perceived importance of a given task. Dive Deep is what we do every day.

Meaghan has been at the forefront of the media platform and technology landscape over the past 13 years, allowing her to anticipate and adjust to rapid forces of change. She creates operating models that drive scaled efficiencies and speed-to-market across business teams through process engineering, platform enablement, governance, and resource capacity release. Her relevant client experience includes Clorox, L’Oréal, and Under Armour.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards. I am dedicated to fostering a culture of excellence, empowering our teams with problem-solving methods that confirm accuracy and quality.

Megan is responsible for leading the vision, practice excellence, product evolution, and internal and external platform adoption across all media channels. Her priorities focus on driving specialization across all media activation disciplines, increasing OMG’s competitive advantage by developing new ways to leverage clout, and creating workflow efficiencies through process engineering and tech adoption. Megan originally joined OMG in 2015 as the CEO of Accuen, wherein she helped to drive the organizational transformation into the data-driven media buying firm we are today. Most recently, as the Chief Media & Data Officer of Hearts & Science, Megan led the development of the agency’s audience planning, digital activation, and data-driven linear planning and investment analytics practices.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. I believe in the power of invention to drive disproportional growth, and simplicity breeds agility and common understanding. When we are unified around a simple, clearly articulated vision, it sparks new opportunities to try things differently and challenge convention.

As CEO of OMG Canada, Cam brings the best of OMG to all operating companies and clients in Canada. Cam works closely with all of OMG’s leaders to create the constant growth and evolution of OMG in Canada, while maintaining its position as Canada’s strongest media agency group.

Cam started as a partner in PHD Canada’s predecessor company and managed the sale of that company to Omnicom. Since then, Cam held several roles including Chief Financial Officer for many of Omnicom Canada’s companies and Chief Investment Officer for OMG Canada. His achievements include helping OMG Canada acquire Touché Media, launching Hearts & Science, and supporting the development of specialty companies in the areas such as Programmatic Media, Ad Tech Consultancy, Content, Entertainment, and Barter.

What Amazon Leadership Principle Resonates Most with You?
Ownership. Succeeding in a world of complexity requires deep collaboration across an ever-increasing number of specialisms. Effective collaboration requires each of us to take responsibility for reaching the overall goal. Pointing fingers at others never gets anything positive accomplished.

Florian Adamski is the global CEO of Omnicom Media Group (OMG), the media services division of Omnicom Group and the parent company for award-winning media agencies OMD, PHD and Hearts & Science, and the Annalect data and analytics division that develops and manages the Omni marketing orchestration and insights platform underpinning all Omnicom agencies. As CEO, Flo defines the vision and growth strategy for a 26,000-person organization with $35 billion in annual media billings, supporting clients such as Apple, AT&T, Chanel, McDonald’s, Mercedes, PepsiCo and VW Group. Under his leadership, OMG has put “transforming experiences to deliver better outcomes” at the core of its promise to clients, consumers and agency talent alike; and has recalibrated its services and product offer to support an “Agency-as-Platform” model that reflects the more fluid structure of the modern agency/client relationship.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. At OMG we believe that deep specialization and deep integration go hand in hand and are key to staying on top of the fast-paced changes across consumer preferences, regulatory environments and technological advancements. We foster a culture of Practitioner Leadership that rewards in-depth understanding and meticulous application of modern media and marketing principles. In an industry that gets easily distracted by the shiny object and next big headline, we value the tenacity and ingenuity of the true expert.

As CEO of Omnicom Media Group, Ralph brings a wealth of experience building innovative, award-winning marketing strategy for some of the world’s most successful brands. Leading a cross-agency team that orchestrates creative, media and analytics talent from across Omnicom, Ralph defined a new standard for how media and creative disciplines collaborate to improve client business outcomes. More recently, as CEO of Hearts & Science he has transformed the agency service model, expanding into consultative and creative capabilities while reigniting the entrepreneurial culture that has served as a backbone of the agency.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. Throughout my career I have strived to demonstrate self reflective behavior and a healthy paranoia for the unexpected. It creates psychological safety for my colleagues and teams to challenge strategy and execution. Often our debates lead to a better product and a better outcomes for our people and our clients.

Ellen is a media thought leader with over 15 years of experience at Omnicom and has recently assumed the role of Chief Client Solutions Officer at OMD Worldwide. In this role, Ellen is responsible for helping to transform and innovate OMD’s model, talent, and capabilities to ensure OMD’s clients are ahead of the rapidly evolving industry changes and consumer expectations. Throughout her career, Ellen has demonstrated her passion for her work and her dedication to Omnicom. Specifically, Ellen has been focused on complex, global clients helping to create a new playbook connecting brand and performance updated to capitalize on modern media capabilities.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. I live by the motto that trust is hard-earned and easily lost. During my 15-year tenure at Omnicom, my focus has been on building trusted relationships—both internally and with key clients like Hewlett Packard, SC Johnson, McDonald’s, and Clorox. This trust and partnership has not only forged successful working relationships but brought me a deep sense of personal and professional satisfaction as a valued business partner helping to build and transform some of the biggest brands in the world.

Slavi is a data and technology leader and practitioner with extensive experience using data to inform, measure, and optimize marketing programs for Fortune 500 companies in a variety of industries (B2C and B2B). He has experience building and managing large scale global data and technology organizations in areas such as creation of centralized/decentralized functions, development of operational frameworks and processes, and design of organizational structure.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. This embodies some of the core beliefs of our data and technology team. As a leader of the unit responsible for building Omni, our data and technology platform, it is critical for me and our team to operate at multiple levels. From setting the strategy, going deep into our roadmap specs, continually engaging hands-on with our platform capabilities (utilizing and evaluating), to engaging regularly with our clients to ensure that we are developing capabilities to meet the needs of our teams and our clients. I have made it my mission to do whatever it takes to support our clients and our internal teams, regardless of perceived importance of a given task. Dive Deep is what we do every day.

As Chief Investment Officer for OMG North America, Geoff oversees a data-driven, audience-centric investment operation that manages more than $18b in media spend across traditional and digital channels. Prior to being named CIO in September 2020, he was president of OMnet, and led the expansion of OMG’s groundbreaking private marketplace practice. A proponent of taking a portfolio approach to investment, Calabrese joined OMG in 2010 from the National Football League, where he developed and implemented the NFL’s first procurement organization. Prior to the NFL, Calabrese held various supply chain management positions at both Colgate-Palmolive and Unilever.

What Amazon Leadership Principle Resonates Most with You?

Earn Trust. This principle most resonates with me because it is my belief that only with trust will both short- and long-term improvements be made. As the Chief Investment Officer, NA it is my duty to create an atmosphere of openness that welcomes input from all three sides (agency, partner, and client) of any deal structure. In my opinion, only when this atmosphere exists do we achieve optimal results. The “Earn Trust” principle is foundational to the way I work and operate as a human being and can’t wait to embrace this beyond my current group with Amazon.

Megan is responsible for leading the vision, practice excellence, product evolution, and internal and external platform adoption across all media channels. Her priorities focus on driving specialization across all media activation disciplines, increasing OMG’s competitive advantage by developing new ways to leverage clout, and creating workflow efficiencies through process engineering and tech adoption. Megan originally joined OMG in 2015 as the CEO of Accuen, wherein she helped to drive the organizational transformation into the data-driven media buying firm we are today. Most recently, as the Chief Media & Data Officer of Hearts & Science, Megan led the development of the agency’s audience planning, digital activation, and data-driven linear planning and investment analytics practices.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. I believe in the power of invention to drive disproportional growth, and simplicity breeds agility and common understanding. When we are unified around a simple, clearly articulated vision, it sparks new opportunities to try things differently and challenge convention.

Chanelle has 24 years of experience in media and is passionate about building high performing teams that help brands connect with consumers. She has held leadership roles across multiple verticals, from retail to FMCG to tech. Chanelle’s retail experience includes 10+ years in multi-brand supermarket, retail liquor and discount department stores / general merchandise, tasked with delivering full funnel plans that drive consumers in-store and online. Her tech experience includes leading the omni-channel global and US teams for Microsoft’s consumer products, including brand and performance campaigns for Surface devices, 1P and 3P retail, Bing and Edge. At Omnicom, Chanelle manages senior business leads, ensuring our client partners get the best of our Network everyday.

She has been named in AdAge 40 Under 40 and won multiple industry awards.

What Amazon Leadership Principle Resonates Most with You?
Ownership. Like Amazon, I do not believe in silos and feel a deep sense of responsibility for the end-to-end experience clients have with our network. As an experienced business lead, I will never shy away from pushing internally and externally to create the right mechanisms for success.

Geoff is a business leader with over 20 years of agency experience across US and Global roles. He is responsible for driving business transformation across large, federated organizations, building highly motivated teams and elevating “what’s next” through original thought leadership and deep dives on emerging topics. Geoff’s experience spans industries from healthcare to CPG and entertainment where he led the Warner Bros business for over 4 years. In his most recent role, he led the PepsiCo Global business focused on creating high growth brands that are unmissable in culture.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards. A critical part of a high performing team is taking pride in our work. Whether it’s a simple email or a detailed comms strategy, our work is a reflection on our reputation as an agency and as individuals.

Danielle has 24+ years of experience in building strong, customer-centric programs that deliver business results for her clients by identifying and reaching growth and diverse audiences, creating marketing partnerships and engagement strategies, orchestrating custom content initiatives, and driving business performance and agility. She has the proven ability to craft team culture and lead large teams across functions and agencies. In her most recent role, Danielle led the integrated media planning and buying function for the U.S. Army for 5+ years. She was named one of Ad Age’s 2021 Leading Women for her efforts in driving Gen Z strategy that delivered results on the U.S. Army.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. With my remit of leading a team of 140+ employees tasked to recruit the 1% of Americans that would volunteer to serve their country, collaborating on strategy with U.S. Army Colonels and Generals, and having accountability to responsibly spend taxpayers dollars, ‘Earn Trust’ is my prime leadership principle. It embodies partnership, transparency, accountability and owning mistakes – all things that are essential to a successful mission and delivering business goals.

Chris has more than 11 years of experience within Omnicom Media Group working on retail and telecom clients. He thrives at taking critical client priorities and digging deep to find the best fit processes that deliver long-term, sustainable solutions. Chris can effectively work with all departments and functions due to his background across multiple disciplines including operations, media strategy, media investment, sports sponsorship and supplier diversity.

What Amazon Leadership Principle Resonates Most with You?
Frugality. Resource limitations drive innovation, new processes and ensure teams have explored all angles of the challenges and constraints they face. Frugality also leads to being able to measure and understand the value of actions and outcomes.

Katie leads Business Operations and has over 14 years of experience within Omnicom Media Group. She works across all departments within the agency and across OMG to improve the productivity of the business and oversees operational management nationally. Katie has the experience and expertise to spearhead business transitions, focusing on talent operations to ensure the team is structured to the needs of the client and can seamlessly partner across departments to ensure a smooth transition.

What Amazon Leadership Principle Resonates Most with You?
Hire and Develop the Best. An emphasis on hiring and developing the best talent underscores the importance of maintaining high standards and continually raising the bar for performance. Recognizing exceptional talent and actively nurturing their growth not only benefits the individual, but also contributes to the overall success of the organization.

Jamie is a strategic measurement lead with over 15 years’ experience across retail and entertainment clients. He focuses his work on advancing clients’ data, analytics, and measurement practices in service of media playbooks that drive growth. He believes that media effectiveness is not only a measure of business contribution, but of what consumers need from media experiences.

Jamie has worked within Omnicom for over 5 years. He spent 7 years helping evolve HBO’s playbook: through HBO & HBO NOW, to HBO Max and into the Max era. In partnership with media leads, he co-architected a data-driven playbook for Brand and Originals media for the streaming age, leading agency and client teams through significant organizational and business change.

What Amazon Leadership Principle Resonates Most with You?
Learn and Be Curious. Through experience and observation, I believe curiosity is one of the most crucial traits of high performing leaders (present and future). Even junior team members can demonstrate curiosity for what’s new or what’s next, and through coaching can be taught to transform that curiosity into conversations which move a client’s business forward.

Neeta leads Measurement Delivery. Prior to joining Omnicom in September 2019, Neeta worked at Ipsos MMA leading marketing mix modelling, commercial mix modelling, multi-touch attribution, sales effectiveness, forecasting, campaign flighting, segmentation and custom analytics engagements.

Her experience spans across various verticals, including Restaurant (Coffee and Fast Food), Retail (Apparel, Specialty, Prescription Eyewear, Gaming), CPG, Pharmaceuticals. Key areas of focus has been enabling senior management optimize budgets across marketing, promotions and operational areas of business.

What Amazon Leadership Principle Resonates Most with You?
Ownership. This approach not only enhances individual contributions but also strengthens collective success. In an environment characterized by a growing volume and complexity of data, coupled with a strong drive for data-informed decision-making, it is crucial to proactively take responsibility for educating ourselves and others and translating insights into actionable strategies. This fosters deep accountability to shared goals and champions holistic understanding that is crucial for driving cross-functional value and business outcomes.

Dan leads Omnicom Media Group across the EMEA region comprising of over 60 markets and 12,000 people across the region. Dan is responsible for ensuring our teams are delivering transformative and market-leading talent, capabilities, and solutions to drive business growth and competitive advantage for our clients. Dan has been in the media and digital communications industry for over 25 years, half of which has been spent at Omnicom – as CEO of OMD and OMG in the UK. Dan has considerable experience across retail, entertainment and reputation marketing in both the private and public sectors.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. Developing and organising our own business to service the future needs of our clients with people who truly understand and connect with our clients’ culture is fundamental to success. The simple notion of “starting with the customer and working backwards” is for me, a north star where everything flows from.

Kate has been within Omnicom Media Group for 15 years and has experience working across disciplines from strategy to digital, data and technology. She is experienced leading global client relationships with a focus on building high performing teams drawing from different specialisms and geographies.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. We are a people business and so having honest, open relationships built on mutual respect and trust are the foundations for everything.

Slavi is a data and technology leader and practitioner with extensive experience using data to inform, measure, and optimize marketing programs for Fortune 500 companies in a variety of industries (B2C and B2B). He has experience building and managing large scale global data and technology organizations in areas such as creation of centralized/decentralized functions, development of operational frameworks and processes, and design of organizational structure.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. This embodies some of the core beliefs of our data and technology team. As a leader of the unit responsible for building Omni, our data and technology platform, it is critical for me and our team to operate at multiple levels. From setting the strategy, going deep into our roadmap specs, continually engaging hands-on with our platform capabilities (utilizing and evaluating), to engaging regularly with our clients to ensure that we are developing capabilities to meet the needs of our teams and our clients. I have made it my mission to do whatever it takes to support our clients and our internal teams, regardless of perceived importance of a given task. Dive Deep is what we do every day.

As Executive Vice President, Global Investment, Mark has direct responsibility for delivering the media productivity commitments across 42 blue-chip clients / $13bn+, within Omnicom Media Group’s global client portfolio. Part of OMG’s Global Investment team, he is based in London to take advantage of time-zones but travels extensively to grow client relationships and help drive best practice across the network. Mark’s core function within a global team of 100+ is to track and report on market-by-market performance vs. commitments at regular intervals throughout the year, course correcting where necessary and helping to develop forward-facing client KPIs to drive business success. His secondary function is Global economic and media marketplace forecasting and is invited to present his views to the World Federation of Advertisers twice per year. He has 30 years’ experience in media, half of which have been with OMG, with fully rounded MarComms experience from a varied career path spanning media sales, media buying, client procurement and management.

What Amazon Leadership Principle Resonates Most with You?

Deliver Results. My primary role is to deliver on the commitments we agree to with our 42 global clients. Our client retention rate is second to none and a testament to me and my team’s obsession with delivery underpinned by the fact that we have never missed a global media pricing commitment, which was even endorsed by Omnicom Chairman and CEO John Wren on a recent Earnings Call.

For the past eight years at Omnicom, Matt has been responsible for driving adoption of addressable and data driven advertising. His focus is on integrating specialist digital capabilities and ensuring market leading digital buying and activation within the OMG agency brands. Some of his achievements include designing and building the Global Media Operations infrastructure for Diageo & Sanofi, as well as creating the AdTech and programmatic transformation roadmap for Renault.

Prior to taking over as EVP, Chief Digital Operations Officer, Matt led Investment across EMEA as a joint CEO and before that was a Managing Director at Annalect. Matt has over 20 years of experience in Digital Media.

What Amazon Leadership Principle Resonates Most with You?

Invent and Simplify. Digital advertising is a complex ecosystem that is fragmenting and developing at a phenomenal pace. As an OMG leader in this space the concept of ‘Invent and Simplify’ speaks to the heart of my mission to create competitive advantage for our clients while ensuring solutions are simple to understand and deploy.

Faith has spent more than half her career spearheading analytics innovation at Omnicom, bringing together a wide range of expertise across econometrics, data science, attribution, and data engineering. She has worked with over 40 clients globally, over a range of industries including ecommerce, automotive, retail, pharmaceuticals, gaming, technology, FMCG, and banking.
Recent projects include creating a global search benchmarking report across 16k+ floodlights for Volkswagen Group, building a seasonal modelling solution for The North Face to identify key ecommerce marketing opportunities, and providing expert guidance to Sanofi on improving their internal econometrics approach (including advising how to adapt their media performance curves for the next financial year).

What Amazon Leadership Principle Resonates Most with You?

Ownership. This resonates with my approach to create the best analytics solutions. By stepping in at key moments instead of taking a “not my job” view, I can build a wide network of experts to work collaboratively and remain at the forefront of analytics innovation across Omnicom.

As a client lead for Mercedes-Benz, Susanne is responsible for delivering global communication strategy that is rolled out over 40 countries worldwide. Her area of expertise is to identify audience and media insights to inform data-driven creative concepts and holistic activation frameworks across the entire communication touchpoint ecosystem – from paid to owned to earned. Through constantly improving the end-to-end process with the aim to create a maximum incremental impact and synergies, while keeping it flexible to react to an ever-evolving business reality, she is one force driving transformation within OMG client teams. Susanne has 12+ years in the media industry leading local media accounts in various fields like FMCG, Tech, Telecommunications and Automotive, and for the past 4 years she has gained experience in running teams in the global context.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. Only if we truly understand what drives the customers of our clients, can we create the unique experiences they seek in a brand. It is the guiding principle to deliver effective communication solutions and one of the most crucial measures of success. It also naturally intertwines with other principles like always being curious and learning more, listening attentively and diving deep.

Chris has been with Omnicom for almost 5 years, creating high functioning teams for Apple and the Omnicom business. He has extensive experience of analytics, marketing science and data work to supplement his capabilities as an Operations specialist. Currently Chris is Head of Business Transformation and leads day to day on the implementation of efficiency driving work, including Automation and Artificial Intelligence, as well as improved day to day workflows for clients and across the business.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. My priority is ensuring we deliver meaningful change that can be sustained and scaled. We don’t focus on what’s flashy, we shift the needle with the right people, technology and approach in the right place.

Stuart has been in the media agency industry for 19 years, and 11 of those have been with the Omnicom. He has extensive experience in leading entertainment accounts at a local, regional, and global level, including Sony Pictures Entertainment, Entertainment One, Warner Music, Comedy Central, Roku, Odeon Cinemas, Activision Blizzard King, and MGM (prior to the Amazon acquisition).

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. Leaders not only operate at all levels, but they do so empathetically and throughout the ecosystem of partnerships – internally and externally. Deep diving into the details allows for a more robust understanding of challenges and opportunities, and from there simplification and clarification that drives progress.

Phoebe has been in the media industry for almost 8 years, with experience in both global and independent media agencies. Phoebe has extensive experience in the Digital Performance Media space across a range of sectors; including Ecommerce/Retail, Fintech, Tourism, and Utilities. In her roles to date, Phoebe has fostered a passion for leading high performing teams and finding better (and more innovative) ways of working, which led her to where she is today. At Omnicom, Phoebe leads the Network Operations on Sony Pictures Entertainment (SPE), working with 41 OMG Markets to ensure that they are providing a world-class service to SPE, alongside driving innovative and better ways of doing work.

What Amazon Leadership Principle Resonates Most with You?
Bias for Action. Speed is such an important factor within the industry today, alongside the hunt to find ways to drive efficiencies. I am a big believer in a ‘take action’ and ‘fail fast’ mentality – whereby we leave no stone unturned when it comes to testing hypotheses to drive us forward, and are open to even those that may fail, as they enable us to get to our north star faster.

Stefano has been in the media industry for almost 10 years, working in the activation phase across various sectors, including Travel, Automotive, Utilities, and Ecommerce/Retail. He possesses extensive experience in media activation, data and analytics projects, and marketing technology. In his current role, he leads innovation and automation efforts within media activation processes and technology, encompassing planning, data utilisation, and reporting.

What Amazon Leadership Principle Resonates Most with You?
Think Big. This principle resonates strongly with my belief that every project should start with a clear focus on the end users and aim for the best desired outcomes. While it might not be feasible to achieve the final vision on day one, it sets a high benchmark that directs the iterative process of continuous innovation.

This mindset encourages to break down ambitious goals into manageable steps, fostering a culture of continuous improvement. Throughout this process, the initial objective remains the guiding principle, helping to steer decisions and actions towards achieving the ultimate vision.

Throughout his tenure, Saleh has been a driving force in transforming OMG’s offerings. His vision focuses on empowering clients to not only navigate challenges but also achieve remarkable success.

This transformation is achieved through a strategic approach that meticulously combines talent, cutting-edge tools, technology, and a deep understanding of consumer behaviour. This allows the agency to adapt its services to the ever-changing needs of its clients and, more importantly, attract new businesses.
Saleh’s leadership has demonstrably propelled OMD MENA to achieve numerous industry awards. Most recently, the agency secured prestigious accounts with Dubai Tourism and Expo 2020, further solidifying its position as a leader in the MENA region.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards. This naturally leads to a better quality of work and overall improved performance. This benefits everything from customer satisfaction to project growth and talent development.

Hossam is a Business Unit Director with an extensive background of over 12 years in the media industry, where he has successfully managed varied accounts in multiple sectors such as telecommunications, fast-moving consumer goods (FMCG), and quick-service restaurants (QSR) within the MENA region. In his current role, he excels in steering his clients’ businesses forward by cultivating strong relationships and ensuring that their business objectives are seamlessly translated into effective communication and media strategies.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. With a deep-rooted customer obsession, I prioritise understanding clients’ needs and the audiences they are targeting above all else, positioning me as an extension of their teams.

In his role as Chief Digital Officer for the MENA region, Chris oversees our digital offering across multiple divisions and practices including Digital Media, Analytics, Technology and Commerce. His 22-year career has included roles on the media supplier, agency and client sides, leading teams in Performance Marketing, Ad Tech, Programmatic, Analytics and Commerce. He has spent the last 12 years of his career in the GCC, most of it spent at OMG where he helped launch and scale its performance and programmatic business units. He is passionate about helping the growth of digital in the MENA region and advancing marketers’ digital maturity. Chris contributes frequently to the trade press and is the current Vice Chairman of the IAB in MENA, where he also leads the Research and Measurement Committee for the Chapter.

What Amazon Leadership Principle Resonates Most with You?

Dive Deep. I love the concept of being an infinite learner and in an industry where change is a constant as there is always something new. I’ve never been one to understand things on the surface, but I love to dig into the details and understand every aspect from the macro to the micro. This is what our clients expect from us, and to be deep knowledgeable experts you have to deep dive.

With more than 30 years of experience in the industry, including four years as the CEO of Omnicom Media Group in Turkey, Nüzhet has led OMG’s efforts to embrace technology, adapt clients to performance-based media planning, and lead digital transformation. His responsibilities include ensuring the group’s success in a constantly changing industry, building a company culture that reflects OMG’s values, securing the top talent, and providing exceptional service to OMG’s clients.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. In a rapidly evolving country like Turkey, being a successful leader requires this commitment. With consumer behaviour, technology, media channels, and our business practices constantly shifting, it’s essential for us to stay ahead of the curve. As leaders, we must embrace change, adapt to new trends and technologies, and continuously refine our strategies to navigate these waves of transformation on behalf of our advertisers, and we should do this in a very clear and simple way.

Over the past 12 years in the media industry, Ece has specialized in digital and technology, shaping her career towards leading-edge digital strategy and execution. As the Head of Digital at PHD Turkey, she collaborates closely with her team to drive innovative digital media solutions and deliver impactful client results. In her dual role as Head of E-commerce & Retail Media at OMG Turkey, she has played a pivotal role in establishing and leading a new department dedicated to maximising digital retail opportunities. Her expertise encompasses a deep understanding of digital trends and technologies, positioning her as a key player in transforming digital media strategies to achieve market leadership and client success.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. As an advocate for trust in professional settings, I prioritise integrity, transparency, and accountability in all my interactions. I believe in the power of honesty and clarity in building mutual understanding and respect. By ensuring my actions consistently align with my words, I establish a base of reliability that colleagues and clients can depend on. My commitment to this principle not only fosters a positive and productive work environment but also contributes to the delivery of our shared goals.

As Chief Executive Officer of OMD Worldwide, George is responsible for OMD’s worldwide strategy, operations, and capabilities, overseeing leadership for clients such as Apple, Disney, PepsiCo, Beiersdorf, McDonald’s, Bacardi, Burberry, and Nissan. Throughout his 20 years in media, marketing and CRM, George has continuously challenged legacy models and successfully built new approaches guided by the creative application of talent, tools, and technology. In 2019, George joined OMD U.S. as President and Chief Media Officer, leading the agency’s transformation vision and capability roadmap, including the evolution of service offerings which helped OMD become Adweek’s Global Media Agency of the Year for both 2019 and 2020. Under George’s tenure, OMD U.S. won over $1.5 Billion in net new client billings, picking up accounts such as L’Oréal, The Home Depot and Georgia-Pacific.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. In a moment of increased marketing complexity where headlines abound, leaders must roll up their sleeves, cut through the noise, and develop points of view to guide teams forward.

Kartik is the Chief Executive Officer of India operations at Omnicom Media Group. With over 30 years of experience in the media industry, Kartik is an expert in communications planning, behavioural economics, media research, analytics, and technology. Over the years, Kartik has served in a leadership capacity at some of the largest agency networks, including Mindshare, Lintas Media, Madison Media and Wavemaker (formerly Maxus). Goal-driven, result-oriented and with a passion for creating a lasting impact, he has an exceptional track record of handling prestigious brands like Hindustan Unilever, Mondelez, Netflix, L’Oréal, Zee, Colours, and Disney. He is a member of the Advertising Agencies Association of India (AAAI) and an active member of the Broadcast Audience Research Council’s (BARC) Disciplinary and Governance Committee.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. This speaks best to me, particularly in the context of consistently delivering exceptional experiences. At Omnicom, our focus on customer obsession begins with prioritizing our clients and their customers. After all, true focus lies in understanding and meeting customer expectations to drive sustained satisfaction and success.

Anisha Iyer is the Chief Executive Officer of OMD India, where she is responsible for leading the vision and steering strategic goals across the business, with a focus on leading future-ready teams, enhancing client relationships and delivering best-in-class solutions. With nearly two decades of experience and a niche in digital and technology, she has a knack for delivering exponential business growth seated in digital transformation. She has delivered cutting-edge solutions and strategies for clients spanning FMCG, Pharma, Auto, Travel, Telecom, eCommerce, Food and Retail businesses.

What Amazon Leadership Principle Resonates Most with You?
Have Backbone; Disagree and Commit. To me, it underscores the necessity for leaders to maintain integrity, challenge the status quo and avoid compromising for the sake of acceptance. ‘Yes-People’ are detrimental to a challenger mindset and driving success, and it is vital to respectfully stand your ground to drive better business outcomes.

As Associate Vice President of Strategy, Namrata leads the vertical for the agency. Beginning her career as a media planner, she has amassed invaluable experience collaborating with agencies such as Mindshare, Madison, Dentsu, DDB Mudra and Publicis MY. With a strong background in Strategy and Business, Namrata has led initiatives for various prominent brands such as Johnson & Johnson, Mondelez, ICICI Group, Nestlé Malaysia, Cipla Health, Danone, Nissan, Parle, and more. Her expertise ensures effective strategies and impactful outcomes for clients.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. Consistently prioritizing execution, accountability, and value creation are the fundamental aspects of our leadership approach. We drive success through setting clear goals, executing plans with precision and taking ownership of outcomes. By inspiring confidence and fostering innovation, we inspire competitiveness within the organization to deliver tangible results.

Nupur serves as the Vice President of Digital Planning, bringing 15 years of expertise in Market Research, Media, and Advertising. With hands-on experience in data platforms, analysis, media analytics, and consumer insights, Nupur excels in creative storytelling using consumer and data-driven approaches. She has a proven track record of driving impactful results for brands like Diageo, HSBC, Zee, Netflix, Škoda Auto Volkswagen India, Godrej, Vodafone, L’Oréal and plays a pivotal role in supporting clients on their digital transformation journey. She also contributes to driving key processes and product innovation and nurturing the agency’s digital practice to deliver growth.

What Amazon Leadership Principle Resonates Most with You?
Learn and Be Curious. Learning is about staying curious about consumers, data, tech, and cross-category principles and even being inspired by competition and learning from them. Not only is this one of the values that we hero at Omnicom India, but one that I believe remains critical to leaders across every stage of their professional journey.

Vamshi is the Global Media Ops Lead with Omnicom Global Solutions, a role he has held for over half a decade. In this position, he is responsible for applying global governance and standardized approaches, powered by technology, to ensure the seamless activation of campaigns. He leads a team of 1.3k professionals who provide support to over 50 markets. Their round-the-clock operations are responsible for activating media worth ~350M USD per month. With a campaign volume of ~25k, he ensures that campaigns are effectively managed and executed to achieve optimal results for clients.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. Focus on driving consistency, efficiency, and standardization in campaign setup and management. This approach enables us to effectively serve countries with varying levels of maturity. By implementing these strategies, we can ensure that campaigns are set up and managed in a way that maximizes results and meets the specific needs of each country.

Yatin is the Managing Partner for Media Investment at OMG India. With over two decades of experience in Media Planning & Investments, he has a holistic approach to planning and investments, understanding consumer sentiment and curating best-in-class solutions for clients. His expertise lies in fostering strong relationships with partners & clients and a keen understanding of opportunities and needs of the ever-evolving media landscape. He has lent his strong business acumen to a wide array of prestigious brands like Diageo, Acko, Unilever, Johnson & Johnson, Renault-Nissan, Škoda Auto Volkswagen India, Apple and Sony Pictures, to name a few.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. Paramount in the business landscape for fostering strong partnerships. Trust serves as the foundation for collaboration, enabling us to deliver impactful outcomes by establishing credibility, reliability, and transparency – essential for long-term success and client satisfaction.

With over 12 years of specialized experience in Digital Marketing, Keval serves as the Associate Vice President of Digital Activation at OMG India. In his role, he oversees Performance and Implementation for the West region, managing Search, Social, and Programmatic channels to achieve brand awareness and performance KPIs. He excels in developing full-funnel digital marketing strategies aimed at driving both marketing and business metrics, ensuring the fulfilment of client KPIs across the board. Over the years, he has driven strong business outcomes for brands like Taj Hotels, DBS Bank, Diageo, and Škoda Auto Volkswagen India, to name a few.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. Operating in the Digital and Performance realm means being attuned to the finer details that drive tangibles in success. While it is critical to stay focused on the big picture, it is just as important to pay attention to the little things – to identify opportunities, circumvent challenges and drive efficiencies.

Kothand leads Omnicom Media Group’s Measurement and Analytics initiatives for APAC. He specializes in customized application of Annalect’s Advanced Analytics capabilities and client-solutions catering to APAC businesses.

Kothand is a Data and Analytics leader who has worked with marketing agencies, start-ups and Fortune 500 companies across all three regions (EMEA, NA, APAC). His background and expertise include focused business growth and expansion collaborating with C-Suite leaders to transform businesses through Data & Analytics capabilities.

What Amazon Leadership Principle Resonates Most with You?
Ownership. It’s not just about taking charge, but about owning our journey, embracing challenges, and driving success every step of the way.

Bharat is the Chief Digital Officer of APAC at Omnicom Media Group, where he leads digital marketing operations, productization, commercials and governance efforts for the network. With a future-forward approach to marketing, he spotlights his focus on leveraging technology to drive efficiency and creativity at scale. With over 16 years of experience, he leverages data, technology, and real actionable insights into lucrative solutions for brands. Armed with end-to-end expertise in delivering campaigns with programmatic stack development, omnichannel activation, performance marketing, and media commerce, Bharat is a true advocate for digital transformation.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. At Omnicom, it signifies our commitment to innovation and streamlining processes. It is a foundational principle in the digital and tech domain, more so when it comes to harnessing today’s capabilities like AI for delivering transformative experiences for our clients, optimizing efficiencies and driving unparalleled value for both clients and partners.

Over 25+ years of experience encompassing Advertising, Media, Marketing, Entrepreneurship and Business Leadership. Anand has held executive positions at Wavemaker India and was MD of Essence India. He managed scaled media businesses like Google, Flipkart, Airtel, Zee5, Voot, L’Oréal, etc. Anand was instrumental in building Google’s first fully integrated media services team globally, in India, scaling from 19 to 83 associates in 6 months. He manages the Growth and Transformation mandate for OMG India which includes Business Development, Strategic Partnerships and delivering the best of Omnicom Group capabilities to our clients in India.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. Our business is all about people and while experience and legacy can put you in a place of influence, it’s only when you genuinely earn the trust of your team, partners and clients, that excellent outcomes become a natural and consistent outcome.

As Head of Digital (West), Sonal spearheads transformative digital practices and automation initiatives to achieve client objectives and business goals. She has made the transition from a Digital native to functioning as an Integrated Planning lead on key clients. With a proven track record, she has collaborated closely with BCG to co-create operational frameworks, advancing OMG’s digital footprint to best-in-class standards. With nearly 10 years of experience across categories like BFSI, FMCG, Auto, Pharma, Entertainment, Education, Banking, she seamlessly blends the realms of Offline and Digital. Her mastery in both disciplines empowers her to craft innovative solutions.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards. This embodies my unwavering commitment to excellence in every endeavour. Striving for nothing short of perfection fuels my drive to consistently surpass expectations and deliver results that inspire confidence and trust.

Tony Harradine is the CEO for OMG APAC. Tony has over 20 years of multinational agency experience in markets including the United Kingdom, USA and Asia Pacific. Tony was Omnicom Media Group’s Chief Investment Officer for Australia and New Zealand and was subsequently elevated to take on an Asia Pacific leadership role in 2018. Tony has relentless energy and drives his team to constantly find new ways to adapt for customers’ evolving needs.

What Amazon Leadership Principle Resonates Most with You?
Ownership. In an ever-expanding and more complex media landscape, it’s important for people to lean in, learn and adapt to the dynamic changes happening around them. Our responsibilities and success are no longer powered by our past experience, but rather how well we address the future needs of our customers.

Ellen is a media thought leader with over 14 years of experience at Omnicom and has recently assumed the role of Chief Client Solutions Officer at OMD Worldwide. In this role, Ellen is responsible for helping to transform and innovate OMD’s model, talent, and capabilities to ensure clients are ahead of the rapidly evolving industry changes and consumer expectations. Throughout her career, Ellen has demonstrated her passion for her work and her dedication to Omnicom. Specifically, Ellen has been focused on complex, global clients helping to create a new playbook connecting brand and performance updated to capitalize on modern media capabilities.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. I live by the motto that trust is hard-earned and easily lost. During my 15-year tenure at Omnicom, my focus has been on building trusted relationships—both internally and with key clients like Hewlett Packard, SC Johnson, McDonald’s, and Clorox. This trust and partnership has not only forged successful working relationships but brought me a deep sense of personal and professional satisfaction as a valued business partner helping to build and transform the some of the biggest brands in the world.

With over 23 years of experience in both global roles and across various markets, Paul is a well seasoned investment and digital specialist within the media communications industry, with a keen focus on the development of platforms, partnerships and innovation. Paul oversees the evolution of Omnicom Media Group’s investment and digital capabilities, ensuring clients of the Group’s agencies continue to benefit from market-leading strategies, talent, infrastructure and partnerships – ultimately yielding stronger business outcomes from their media investments.

What Amazon Leadership Principle Resonates Most with You?
Ownership. As a leader, ownership entails embracing responsibility while actively engaging with our teams, fostering collaboration, and providing support to others. Our focus on long-term growth and values ensures a sustainable and inclusive approach to leadership, driving collective success and organisational excellence.

As Chief Operating Officer, Stuart brings over 20 years of experience across the UK and Australia and has significant retail and entertainment expertise including across Virgin Australia, Village Roadshow, Coles, Asda, Shop Direct, Arcadia, and Debenhams. Stuart also has an extensive digital background, and before running the PHD Australia office he successfully won, transitioned and transformed multiple clients including PepsiCo, Coles and Virgin Australia.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. I build my teams to ensure they have the support, training, experience and expertise to deliver results for clients. I believe in a two-way dialogue with clients to ensure that any challenges or roadblocks are met head on, and removed to ensure results are delivered, if not exceeded.

Philippa has almost 20 years experience leading, transforming and growing some of the most dynamic and complex businesses across Retail, Financial Services, Government and FMCG. She has built some of Australia’s largest teams with up to 70 people and led diverse stakeholder client groups of up to 250 people. She is renowned as a black belt in operations, transitioning and embedding large scale clients.

Philippa is at the helm of team, business and client leadership and transformation. She is a driver of culture and product excellence, all of which underpin robust commercial health and strategic growth for her clients.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. I build teams that have an ethos of NEVER resting on our laurels, being forever curious, resilient and passionate. We are a group of people that simply do not run out of will. These qualities mean we are nothing short of laser focused when it comes to shifting the needle and delivering results for Amazon.

Alex is an industry leader with over 23 years of experience focused on communications strategy and planning. As a multi-award-winning planner, Alex has help guide some of the globe’s biggest brands across myriad categories. Moving into leadership roles, Alex helped lead multiple agencies to Agency of the Year honors across multiple years. In his latest role as Omnicom’s Chief Product Officer, Alex is responsible for the product that supports both Strategy and Planning functions across Australia’s largest media group.

What Amazon Leadership Principle Resonates Most with You?
Invent & Simplify. In an ever more complex media landscape, a big part of my role is to ensure we have the correct tools and processes to keep pace with the needs od the markets as well as measure the fundamental pillars of our business.

Erin has worked in the Marketing industry for over 20 years gaining leadership experience across some of the worlds most celebrated brands – Microsoft, XBOX, Santander, NIVEA, Atlantic Records, LEGO, Virgin Australia, and Kellogg’s. Erin has orchestrated strategy, planning and delivery across multiple markets in Europe for Microsoft and XBOX, with hands on experience of ensuring connectivity between global briefs and then consequent delivery of tangible in-market growth for these brands and their products. Innovation and agility are a base behavior Erin continuously demonstrates for her clients, moving fast through workstreams and problem-solving, delivering often complex transformative projects rapidly to key milestones, canvassing client and internal specialist support across OMG to do so. Erin has been shortlisted in the recent Mediaweek Next of the Best awards in the leadership category.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. I believe a focused eye on the customer, their mindset and behaviors and the insights driving their purchase decisions is key to Amazon’s business growth. OMG have market-leading tools to deliver a customer-centric strategy that delivers meaningful connections between brand and product – my experience tells me it is these customer obsessed approaches that deliver the maximum ROI.

Caitlin is a veteran in the media industry with close to two decades of experience across the globe. She started her career at MEC in New York, before moving to OMD where she worked for over two years. With over ten years time in New York, she gathered experience across a range of brands and categories including Retail, FMCG & Pharmaceuticals.

In 2017 she moved to Australia to join OMG where she has been for the last 7 years. During this time, she has worked on a major Australian Telco before being promoted to Business Director on McDonald’s followed by the Sony Pictures Releasing business.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. I see earning trust as foundational. It means consistently demonstrating integrity, competence, and reliability in all interactions. For clients, it entails transparent communication, delivering on promises, and proactively addressing concerns to foster a relationship built on mutual respect and confidence in our capabilities.

Philip started his career as search specialist just as the industry was developing. He expanded into programmatic, and all forms of media transacted through a platform. He has worked with OMG Australia for over 12 years, partnering closely with industry bodies such as the Australian Association of National Advertisers (AANA) on key topics such as the reform in privacy regulation and amends to advertising codes. Philip believes strongly in the development of the team, passing on knowledge and fostering innovation. This is a key reason why OMG manages to retain key talent for an in-demand skill set.

What Amazon Leadership Principle Resonates Most with You?
Ownership. It is important to understand that how we buy and transact media is part of a bigger plan, moving away from short term performance only thinking to longer term goals. This involves many stakeholders across its entire journey, but ultimately, we are all striving for the same objective.

Darren leads Annalect, Omnicom’s data and technology division in Australia and New Zealand. He brings 25 years of experience across client, publisher and agency side leadership roles. In his current role, Darren is responsible for ensuring our clients have access to best-in-class data, analytics and technology capabilities including measurement, data science, clean rooms, business intelligence and technology consultation and implementation.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. This is the ethos upon which we operate. By operating at (or being privileged to sometimes be ahead of) the cutting edge of media and martech innovation, we are no strangers to new and shiny, but part of our value lies in being able to objectively evaluate fit for client / purpose outcomes against innovation for innovation’s sake. We pride ourselves on being able to dazzle with simplicity rather than confuse with complexity – we make the complex seem simple so we can all get on with doing the best possible job with the best possible results. Less talk, more action, better outcomes.

As Chief Executive Officer of OMD Worldwide, George is responsible for OMD’s worldwide strategy, operations, and capabilities, overseeing leadership for clients such as Apple, Disney, PepsiCo, Beiersdorf, McDonald’s, Bacardi, Burberry, and Nissan. Throughout his 20 years in media, marketing and CRM, George has continuously challenged legacy models and successfully built new approaches guided by the creative application of talent, tools, and technology. In 2019, George joined OMD U.S. as President and Chief Media Officer, leading the agency’s transformation vision and capability roadmap, including the evolution of service offerings which helped OMD become Adweek’s Global Media Agency of the Year for both 2019 and 2020. Under George’s tenure, OMD U.S. won over $1.5 Billion in net new client billings, picking up accounts such as L’Oréal, The Home Depot and Georgia-Pacific.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. In a moment of increased marketing complexity where headlines abound, leaders must roll up their sleeves, cut through the noise, and develop points of view to guide teams forward.

Julian Porras is the CEO of Omnicom Media Group in Latin America. With 20+ years of experience in the industry, Julian has successfully driven revenue growth and market expansion across the region, propelling Omnicom Media Group LATAM to become a leading force in the industry.

What Amazon Leadership Principle Resonates Most with You?
Ownership. It’s not just about taking charge, but about owning our journey, embracing challenges, and driving success every step of the way.

As CEO of Omnicom Media Group Mexico, Xepus brings nearly 25 years of industry experience after graduating from Harvard Business School. Since joining OMG in 2021, Xepus has led business transformation by bringing new talent, services, and ways of working, resulting in achieving record new business and industry awards.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards. It’s common in Mexico to think that high standards are not for us – I’m certain we can change that. We have incredible talent in the country, you just must know where to source it and how to nurture it.

Coming from Australia, Brian has worked across four continents (LATAM, SE Asia, Aus, USA/CA), serving clients such as Disney in the USA and Canada, Sony Pictures and Paramount / Universal in Brazil. He is a seasoned media, advertising, and digital strategist, renowned for his transformative leadership as Head of Transformation in Brazil and former CEO of OMD Latin America. Brian has a distinguished international career spanning agency, media publisher, and consulting roles, and excels in navigating complex business landscapes to drive growth, leveraging expertise in data analytics, e-commerce, programmatic advertising, and strategic partnerships.

What Amazon Leadership Principle Resonates Most with You?
Frugality. By embodying frugality, we can unlock our creativity, ignite innovation, and forge a path towards sustainable growth and success for Prime Video in all our ventures spanning continents and industries.

As Managing Director of Commercial & Accountability, Ludwig has spearheaded the development of Omnicom’s robust commercial infrastructure across the Latin American region. His work encompasses everything from strategic talent development to forging key platform partnerships. He has been instrumental in translating Omnicom’s extensive group-level capabilities and resources into effective agency-level solutions and activations, providing clients with a significant competitive advantage in the market. His leadership and innovative approach have been pivotal in driving growth and success across the region.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. My work in building Omnicom’s commercial infrastructure, creating key platform partnerships, and converting group capabilities into agency solutions is all about giving our clients a major competitive edge. My focus is always on delivering exceptional value and exceeding client expectations.

Edith is the Accountability Head, bringing over 14 years of experience within Omnicom. She excels at understanding critical client priorities and developing processes that ensure long-term, sustainable solutions. With a versatile background across multiple disciplines, including operations, media strategy, media investment, and client relations, Edith collaborates effectively with all departments and functions to drive success.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. I thrive on understanding critical client priorities and developing sustainable solutions by digging into every detail and collaborating across all functions.

Tom is a senior marketing professional with a proven track record in developing and leading award-winning digital marketing campaigns and eCommerce initiatives for global brands like Diageo, Starwood Hotels, Hertz, and General Mills. As a subject-matter expert in the digital space, Tom excels in strategy development, thought leadership, and execution. His passion for leveraging both traditional and emerging channels drives brand awareness and exponential growth.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. I excel at creating innovative digital marketing campaigns and leveraging emerging channels to drive exponential growth and brand awareness.

Katherine is a seasoned marketing and communications executive with over 22 years of experience. She has led strategic growth and operational excellence across various sectors. Since joining Omnicom in 2009, Katherine has held key leadership roles, becoming Managing Director of OMD Miami and PHD LATAM in 2019. In 2021, as Managing Director for OMG LATAM, she streamlined regional operations and fostered thought leadership. Now, as COO of the Regional Office since 2023, Katherine drives operational efficiencies and profit growth for Omnicom Latin America.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. Throughout my career, I’ve been driven by the pursuit of excellence and impactful outcomes. Leading OMD Miami, PHD LATAM, and OMG LATAM, I’ve consistently optimized operations and driven growth. My focus has always been on achieving high-quality results and fostering a high-performance culture.

As a Global Marketing Executive in the media industry for 20 years, Daniel serves large multinational companies in the entertainment, communications, and advertising sectors, such as Warner Bros. Discovery, where he leads local and international operations. Daniel has successful experience in building and leading multifunctional and multicultural teams capable of developing and implementing growth strategies aligned with business objectives, such as leading the launch of HBO Max in Latin America.

What Amazon Leadership Principle Resonates Most with You?
Bias for Action. I believe in seizing opportunities decisively and making informed decisions, even in the face of uncertainty.

Maysa is a Senior Executive with over 22 years of experience with brands like Amazon and HP. She has driven AlmapBBDO to multiple Cannes Lions wins. Known for building high-performance teams and strategic leadership, she co-founded ‘The Goodfellas,’ earning nine Cannes Lions. Maysa is also dedicated to gender equality in technology and serves on the board of Girls in Tech São Paulo. She actively supports diversity and inclusion initiatives, both professionally and personally.

What Amazon Leadership Principle Resonates Most with You?
Think Big. I’ve driven creative excellence, led high-impact teams, and championed innovation. Making bold moves and creating significant, lasting change is my goal.

Since joining Omnicom in 2008 in Guayaquil, Ecuador, Carlos has built a versatile 15-year career across Research, Data Analysis, Media Planning, and Finance, and as a Marketing Science Lead in Ecuador and Mexico. More recently, he was the Director of Comms Planning for Diageo, and since last March, has been the Chief Strategy Officer, working with major clients like Volkswagen, Sanofi, HSBC, Nissan, Henkel, AT&T, and Diageo.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards perfectly mirrors my leadership style, characterized by a relentless pursuit of excellence through strategic innovation and evidence-based marketing science. This principle guides my commitment to not only elevate industry standards in Mexico but also ensure sustained brand growth by always challenging my team and myself to exceed expectations.

In 15+ years in media and marketing, Gloria has held a variety of positions within the Omnicom family in marketing science, attribution modeling, customer analytics, data strategy, digital and overall media performance measurement, assessment, and optimization.

What Amazon Leadership Principle Resonates Most with You?
Learn and Be Curious. I’m always looking for new ways to solve problems using data and technology; constantly asking questions; and learning and adapting, ready to meet any challenge.