The Team

Kartik is the Chief Executive Officer of India operations at Omnicom Media Group. With over 30 years of experience in the media industry, Kartik is an expert in communications planning, behavioural economics, media research, analytics, and technology. Over the years, Kartik has served in a leadership capacity at some of the largest agency networks, including Mindshare, Lintas Media, Madison Media and Wavemaker (formerly Maxus). Goal-driven, result-oriented and with a passion for creating a lasting impact, he has an exceptional track record of handling prestigious brands like Hindustan Unilever, Mondelez, Netflix, L’Oréal, Zee, Colours, and Disney. He is a member of the Advertising Agencies Association of India (AAAI) and an active member of the Broadcast Audience Research Council’s (BARC) Disciplinary and Governance Committee.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. This speaks best to me, particularly in the context of consistently delivering exceptional experiences. At Omnicom, our focus on customer obsession begins with prioritizing our clients and their customers. After all, true focus lies in understanding and meeting customer expectations to drive sustained satisfaction and success.

As the Chief Executive Officer at PHD India, Monaz leads a team of creative media experts, delivering disruptive and forward-leaning solutions to the diverse needs of the agency’s clientele. With over two decades of experience, Monaz brings an in-depth understanding of business, strategy, media planning and buying, analytics and market research. Her leadership is characterized by a talent for mentoring cross- functional teams and integrating insights garnered from diverse industries, including FMCG, Telecom, BFSI, Entertainment and Retail. Over the years, she has been at the forefront of innovative campaigns for brands like L’Oréal, Vodafone, Kotak, Abbott Nutrition, HDFC Life, Starbucks, Asian Paints, Mondelez, Zee Network, Netflix, Amul, and Marico.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. With increasing complexities across the marketing ecosystem, it is more vital now than ever to stay innovative while simplifying the complex. I believe this underscores a lot of what we do to drive valuable business outcomes, from offering clarity to teams on roles and objectives to staying agile and inventive with ingenious solutions that look past the conventional.

Anisha Iyer is the Chief Executive Officer of OMD India, where she is responsible for leading the vision and steering strategic goals across the business, with a focus on leading future-ready teams, enhancing client relationships and delivering best-in-class solutions. With nearly two decades of experience and a niche in digital and technology, she has a knack for delivering exponential business growth seated in digital transformation. She has delivered cutting-edge solutions and strategies for clients spanning FMCG, Pharma, Auto, Travel, Telecom, eCommerce, Food and Retail businesses.

What Amazon Leadership Principle Resonates Most with You?
Have Backbone; Disagree and Commit. To me, it underscores the necessity for leaders to maintain integrity, challenge the status quo and avoid compromising for the sake of acceptance. ‘Yes-People’ are detrimental to a challenger mindset and driving success, and it is vital to respectfully stand your ground to drive better business outcomes.

Nupur Shah serves as the Vice President of Digital Planning, bringing 15 years of expertise in Market Research, Media, and Advertising. With hands- on experience in data platforms, analysis, media analytics, and consumer insights, Nupur excels in creative storytelling using consumer and data- driven approaches. She has a proven track record of driving impactful results for brands like Diageo, HSBC, Zee, Netflix, Škoda Auto Volkswagen India, Godrej, Vodafone, L’Oréal and plays a pivotal role in supporting clients on their digital transformation journey. She also contributes to driving key processes and product innovation and nurturing the agency’s digital practice to deliver growth.

What Amazon Leadership Principle Resonates Most with You?
Learn and Be Curious. Learning is about staying curious about consumers, data, tech, and cross-category principles and even being inspired by competition and learning from them. Not only is this one of the values that we hero at Omnicom India, but one that I believe remains critical to leaders across every stage of their professional journey.

Sankalp is responsible for aligning digital media operations with clients’ businesses and marketing objectives. With over 15 years of experience in building and elevating brands, he has deep-seated expertise across diverse industries such as FMCG, Auto, Consumer Durables, Skincare, Premium Lifestyle, Airlines and more. Sankalp’s comprehensive skillset encompasses all facets of Digital Marketing, including Brand Campaigns, Social Media Management, E-commerce, Creative and Technology, and Performance Marketing.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards and Bias for Action. These principles speak to me simply because they allow us to convert good ideas into great business outcomes. I strongly believe in ‘An ounce of action exceeds tons of thought,’ and we bring this ethos into play by fostering an environment conducive to optimal performance for our people and clients.

As Associate Vice President of Strategy, Namrata leads the vertical for the agency. Beginning her career as a media planner, she has amassed invaluable experience collaborating with agencies such as Mindshare, Madison, Dentsu, DDB Mudra and Publicis MY. With a strong background in Strategy and Business, Namrata has led initiatives for various prominent brands such as Johnson & Johnson, Mondelez, ICICI Group, Nestlé Malaysia, Cipla Health, Danone, Nissan, Parle, and more. Her expertise ensures effective strategies and impactful outcomes for clients.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. Consistently prioritizing execution, accountability, and value creation are the fundamental aspects of our leadership approach. We drive success through setting clear goals, executing plans with precision and taking ownership of outcomes. By inspiring confidence and fostering innovation, we inspire competitiveness within the organization to deliver tangible results.

Fortifying OMG’s strategic firepower in the market, Deep leads Strategy at Omnicom Media Group India as its National Head. In his role, he is responsible for addressing the strategic requirements of OMD and PHD India’s clients, leveraging the agency’s future-facing offerings to help unlock new potential and building a strong, strategic foothold for the Group in the market while working with key stakeholders to simply the complex. With over 17 years of experience in the fields of advertising, media, brand, process consulting and teaching, Deep has steered the blueprint for brands like GSK, PepsiCo, Unilever, Dyson, Pizza Hut, KFC, Zomato, Urban Clap, and Grofers.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. At Omnicom, we delve deep into understanding market dynamics, consumer behaviour, and emerging trends to formulate robust business strategies that drive innovation, growth, and success for our clients – a facet that is critical to the health and growth of any business today.

With over 12 years of specialized experience in Digital Marketing, Keval serves as the Associate Vice President of Digital Activation at OMG India. In his role, he oversees Performance and Implementation for the West region, managing Search, Social, and Programmatic channels to achieve brand awareness and performance KPIs. He excels in developing full- funnel digital marketing strategies aimed at driving both marketing and business metrics, ensuring the fulfilment of client KPIs across the board. Over the years, he has driven strong business outcomes for brands like Taj Hotels, DBS Bank, Diageo, Škoda Auto Volkswagen India, to name a few.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. Operating in the Digital and Performance realm means being attuned to the finer details that drive tangibles in success. While it is critical to stay focused on the big picture, it is just as important to pay attention to the little things – to identify opportunities, circumvent challenges and drive efficiencies.

As Head of Digital (West), Sonal spearheads transformative digital practices and automation initiatives to achieve client objectives & business goals. With a proven track record, she has collaborated closely with BCG to co- create operational frameworks, advancing OMD’s digital footprint to best- in-class standards. With nearly 10 years of experience across categories like BFSI, FMCG, Auto, Pharma, Entertainment, Education, Banking & many more, she seamlessly blends the realms of branding and performance marketing. Her mastery in both disciplines empowers her to craft innovative solutions.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards. This embodies my unwavering commitment to excellence in every endeavour. Striving for nothing short of perfection fuels my drive to consistently surpass expectations and deliver results that inspire confidence and trust.

As the Chief People and Culture Officer, Devya is responsible for shaping a culture of continuous learning, innovation and excellence through impactful people transformation strategies. For over two decades, Devya has been building inclusive and people-first organizations. Her journey is marked by her innate ability to forge robust relationships, build future- ready workforces, and inspire others to achieve their full potential. Under Devya’s leadership, Annalect India witnessed a phenomenal growth of 150% and a reduced attrition rate of 14%. Her efforts propelled Annalect India onto the global stage of World HRD Congress, where it was honoured with the Happy Companies to Work For award in 2024.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. Keeping our employees and clients at the heart of our strategy. We start with what matters – our people – and reverse engineer insightful programs & practices through design thinking. This way of enabling people practices elevates our value chain, boosts our Net Promoter Score and ensures customer delight.

As Chief Executive of Annalect India, the largest and primary delivery center of Omnicom, Vishal is responsible for building and delivering world-class capabilities that cater to the needs of Omnicom and their clients globally. This includes media and data operations, creative production, market research, engineering and other business-enabling services. Vishal joined Annalect in August 2012 as the first member to start the India operations, which today has over 3,500 employees. 90% of OMG clients are being serviced through various capabilities built over the last decade and continue to expand.

What Amazon Leadership Principle Resonates Most with You?
Ownership. Annalect India is designed to deliver great value to our agencies and clients and it’s absolutely critical to lead this with accountability and ownership.

Bharat is the Chief Digital Officer of APAC at Omnicom Media Group, where he leads digital marketing operations, productization, commercials and governance efforts for the network. With a future-forward approach to marketing, he spotlights his focus on leveraging technology to drive efficiency and creativity at scale. With over 16 years of experience, he leverages data, technology, and real actionable insights into lucrative solutions for brands. Armed with end-to-end expertise in delivering campaigns with programmatic stack development, omnichannel activation, performance marketing, and media commerce, Bharat is a true advocate for digital transformation.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. At Omnicom, it signifies our commitment to innovation and streamlining processes. It is a foundational principle in the digital and tech domain, more so when it comes to harnessing today’s capabilities like AI for delivering transformative experiences for our clients, optimizing efficiencies and driving unparalleled value for both clients and partners.

Yatin is the Managing Partner for Media Investment at OMG India. With over two decades of experience in Media Planning & Investments, he has a holistic approach to planning and investments, understanding consumer sentiment and curating best-in-class solutions for clients. His expertise lies in fostering strong relationships with partners & clients and a keen understanding of opportunities and needs of the ever-evolving media landscape. He has lent his strong business acumen to a wide array of prestigious brands like Diageo, Acko, Unilever, Johnson & Johnson, Renault-Nissan, Škoda Auto Volkswagen India, Apple and Sony Pictures, to name a few.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. Paramount in the business landscape for fostering strong partnerships. Trust serves as the foundation for collaboration, enabling us to deliver impactful outcomes by establishing credibility, reliability, and transparency – essential for long-term success and client satisfaction.

Ellen is a media thought leader with over 14 years of experience at Omnicom and has recently assumed the role of Chief Client Solutions Officer at OMD Worldwide. In this role, Ellen is responsible for helping to transform and innovate OMD’s model, talent, and capabilities to ensure OMD’s clients are ahead of the rapidly evolving industry changes and consumer expectations. Throughout her career, Ellen has demonstrated her passion for her work and her dedication to Omnicom. Specifically, Ellen has been focused on complex, global clients helping to create a new playbook connecting brand and performance updated to capitalize on modern media capabilities.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. I live by the motto that trust is hard-earned and easily lost. During my 15-year tenure at Omnicom, my focus has been on building trusted relationships—both internally and with key clients like Hewlett Packard, SC Johnson, McDonald’s, and Clorox. This trust and partnership has not only forged successful working relationships but brought me a deep sense of personal and professional satisfaction as a valued business partner helping to build and transform the some of the biggest brands in the world.

Peter’s 30+ years in media agencies spans the UK and Australia. In 2016 Peter took the CEO role at Omnicom Media Group after 8 years at the helm of OMD. He leads over 1,500 media & consultancy specialists across Australia & New Zealand and has been Chairman of the Media Federation of Australia since 2014. He is also the only media agency representative on the AANA Board.

Peter was named in the top 3 influencers in AdNews power 50 and Mediaweek’s number 1 in the Agency 50 list. The business has grown steadily on his watch, and he is committed to sustainable growth via continual investment in people and driving a performance culture across the group. At an industry level ,Peter has been a vocal champion of transparency and equitable commercial behavior.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. A core ingredient of OMG’s reputation for building long and sustainable relationships with clients, is the early establishment of trust. This is achieved not only through our proof points around transparency, but also delivery from day one. Delivery in assembling teams who will take ownership and partner with you in driving Amazon’s business growth.

Stuart is the Chief Operating Officer of PHD Australia. He brings over 20 years of experience across the UK and Australia and has significant retail and entertainment expertise including across Virgin Australia, Village Roadshow, Coles, Asda, Shop Direct, Arcadia, and Debenhams. Stuart also has an extensive digital background, and before running the PHD Australia office he successfully won, transition and transformed multiple clients including PepsiCo, Coles and Virgin Australia.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. I build my teams to ensure they have the support, training, experience and expertise to deliver results for clients. I believe in a two-way dialogue with clients to ensure that any challenges or roadblocks are met head on, and removed to ensure results are delivered, if not exceeded.

Philippa has almost 20 years experience leading, transforming and growing some of the most dynamic and complex businesses across Retail, Financial Services, Government and FMCG. She has built some of Australia’s largest teams with up to 70 people and led diverse stakeholder client groups of up to 250 people. She is renowned as a black belt in operations, transitioning and embedding large scale clients.

Philippa is at the helm of team, business and client leadership and transformation. She is a driver of culture and product excellence, all of which underpin robust commercial health and strategic growth for her clients.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. I build teams that have an ethos of NEVER resting on our laurels, being forever curious, resilient and passionate. We are a group of people that simply do not run out of will. These qualities mean we are nothing short of laser focused when it comes to shifting the needle and delivering results for Amazon.

With over 25 years of diverse experience in media spanning both publisher and agency realms, Christie has cultivated a solid understanding of the industry. Recently transitioning from a Head of People & Culture to a strategic Head of Talent Experience, she is dedicated to crafting holistic talent journeys, from attraction to development to offboarding, all while fostering a culture of growth and wellbeing. Christie’s passion lies in nurturing talent development initiatives and ensuring the holistic wellbeing of individuals within the organization.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. It acknowledges the importance of vulnerability, integrity and consistent actions in building relationships. Trust is cultivated through honesty and is not to be taken for granted, it needs to be actively nurtured through engagement and commitment.

Brendan is a strategy leader with 15 years of experience spanning NZ, UK and Global Planning. He has produced Communications Planning & Strategy across a broad array of categories including Unilever, ANZ, Diageo, and Volkswagen Group, the latter two of which required close collaboration with Amazon. Brendan loves to interrogate problems and distill strategies into actionable plans, all while championing the power of creativity within media.

What Amazon Leadership Principle Resonates Most with You?
Invent & Simplify. It has never been more important. We are fortunate to live in a time of unprecedented innovation and proliferation, yet it is often forgotten that our own software is thousands of years in the making. We must push the boundaries of what’s possible while remembering it should serve to enhance the human experience, not add complexity.

Daisy is the Head of Strategy in the Singapore office, with 10 years- experience across leading brands and a range of categories including retail, entertainment, QSR and telecommunications. Over the last 3 years in Singapore, Daisy has spearheaded the strategic vision for the agency, driving deeper customer understanding and meaningful innovation and leading the agency to multiple awards including Agency of the Year.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. I truly believe that understanding the motivations behind customer behaviors and beliefs will unlock better ways to connect with them.

Thad has over 18 years of planning experience across Australian and UK markets. He has worked with several entertainment clients, such as Sony, Apple, Stan and Village Roadshow. Thad was also part of the team that helped to launch Stan in the Australian market, as they built their brand and grew into one of the most successful subscription services in Australia. Recently, Thad developed a bespoke go-to-market playbook for Sony, which has seen significant increases in business results since it’s implementation. Thad leads the agency in incorporating attention into the planning process, to drive more effective communications.

What Amazon Leadership Principle Resonates Most with You?
Invent & Simplify. It’s incredibly important to continually look at ways to innovate to deliver growth for our clients. However, innovation needs to have a lens of effort vs. reward. We need to consider what the new opportunity can deliver in terms of business growth and scalability for clients, supported by rigorous measurement, so that the team can test and learn in real-time to improve business results for Amazon.

Alex is an industry leader with over 23 years of experience focused on communications strategy and planning. As a multi-award-winning planner, Alex has help guide some of the globe’s biggest brands across myriad categories. Moving into leadership roles, Alex helped lead multiple agencies to Agency of the Year honors across multiple years. In his latest role as Omnicom’s Chief Product Officer, Alex is responsible for the product that supports both Strategy and Planning functions across Australia’s largest media group.

What Amazon Leadership Principle Resonates Most with You?
Invent & Simplify. In an ever more complex media landscape, a big part of my role is to ensure we have the correct tools and processes to keep pace with the needs od the markets as well as measure the fundamental pillars of our business.

With 25+ years experience across both NZ and the UK, Amanda has worked across multiple categories and clients, winning numerous global awards. She’s passionate about delivering media led solutions that drive exceptional business outcomes and using creativity to gain a competitive advantage. She has experience working across multiple ANZ aligned businesses and understands the power of great collaboration. Having worked on the campaign to launch Amazon into the UK market in 1999, Amanda is excited for the opportunity to work with Amazon once again!

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. Creating a sense of true partnership is incredibly important to me, through having a shared vision and relationship built on mutual trust and accountability. Openness and honesty is crucial to achieving this, as well as being prepared to have the challenging conversations alongside celebrating shared success.

Philip started his career as search specialist just as the industry was developing. He expanded into programmatic, and all forms of media transacted through a platform. He has worked with OMG Australia for over 12 years, partnering closely with industry bodies such as the Australian Association of National Advertisers (AANA) on key topics such as the reform in privacy regulation and amends to advertising codes. Philip believes strongly in the development of the team, passing on knowledge and fostering innovation. This is a key reason why OMG manages to retain key talent for an in-demand skill set.

What Amazon Leadership Principle Resonates Most with You?
Ownership. It is important to understand that how we buy and transact media is part of a bigger plan, moving away from short term performance only thinking to longer term goals. This involves many stakeholders across its entire journey, but ultimately, we are all striving for the same objective.

Darren leads Annalect, Omnicom’s data and technology division in Australia and New Zealand. He brings 25 years of experience across client, publisher and agency side leadership roles. In his current role, Darren is responsible for ensuring our clients have access to best-in-class data, analytics and technology capabilities including measurement, data science, clean rooms, business intelligence and technology consultation and implementation.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. This is the ethos upon which we operate. By operating at (or being privileged to sometimes be ahead of) the cutting edge of media and martech innovation, we are no strangers to new and shiny, but part of our value lies in being able to objectively evaluate fit for client / purpose outcomes against innovation for innovation’s sake. We pride ourselves on being able to dazzle with simplicity rather than confuse with complexity – we make the complex seem simple so we can all get on with doing the best possible job with the best possible results. Less talk, more action, better outcomes.

Dan leads Omnicom Media Group across the EMEA region comprising of over 60 markets and 12,000 people across the region. Dan is responsible for ensuring our teams are delivering transformative and market-leading talent, capabilities, and solutions to drive business growth and competitive advantage for our clients. Dan has been in the media and digital communications industry for over 25 years, half of which has been spent at Omnicom – as CEO of OMD and OMG in the UK. Dan has considerable experience across retail, entertainment and reputation marketing in both the private and public sectors.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. Developing and organising our own business to service the future needs of our clients with people who truly understand and connect with our clients’ culture is fundamental to success. The simple notion of “starting with the customer and working backwards” is for me, a north star where everything flows from.

Kate has been within Omnicom Media Group for 15 years and has experience working across disciplines from strategy to digital, data and technology. She is experienced leading global client relationships with a focus on building high performing teams drawing from different specialisms and geographies.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. We are a people business and so having honest, open relationships built on mutual respect and trust are the foundations for everything.

Joel joined OMG to take on the role of German Client Lead for Audi at PHD. After just two years the team was leading the Volkswagen Group in client satisfaction and Joel seized the opportunity to take his career to the next level at OMG. He became Managing Director at OMD and led the REWE account, Germany’s second largest supermarket chain. REWE is now OMG’s largest client in Germany and, as a sign of their ever-expanding partnership, they have launched a bespoke agency for REWE in 2024.

What Amazon Leadership Principle Resonates Most with You?
Day One Mentality and Pioneering Spirit. In my career I have realised that I find most pleasure in leading teams to find new and untraveled paths, to create something no one has even thought about before. Speed, agility, challenging the seemingly impossible – that’s something I want to set out to do together with Amazon in the future.

Jack is the Global Head of Digital & Data. He has inspired large regional and global teams unlocking growth for organisations such as Ring LLC, Mercedes, SCJ and M&S. With 11 years at Omnicom Jack previously led the Studio’s business and digital transformation for entertainment giant The Walt Disney Company in EMEA. He developed the vision and capabilities required to execute a connected data, franchise led, POE communication model. Rewriting their go to market media strategy permanently across all lines of business, preparing them well for the launch of Disney Plus.

Jack worked at Google connecting their retail and Google Cloud proposition to YouTube and overhauling OMG’s agency structure to deliver ecommerce growth 3 years in a row for fashion icon Levi’s.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. The most successful leaders can truly empathize with tasks and behaviours in which they expect of others. Taking both a micro and macro view of a problem ensures a proposed solution delivers on long-term expectations and leaves behind a legacy. I take enormous pride in blending my craft digital skills, with an understanding of how consumers relationships with brands are changing.

As Annalect’s Chief Growth Officer, Jon crystalises our status as the leading marketing specialty services partner in every country, to secure our position as the #1 choice for new business and new client engagements. Additionally, as Chief Executive Officer in EMEA, he leads teams across this diverse region — inspiring them to fuse data, technology, analytics, and creativity, in service of the world’s biggest brands. With 25+ years in advertising and media, Jon understands what it takes to harness innovation, and deliver a competitive edge in the rapidly evolving digital landscape. Prior to Annalect, he held senior roles at RAPP, OMD, OMG, and client-side.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. I am focused on achieving the best results for our clients by looking at how we can customise our services and capabilities to our clients’ requirements. Working across EMEA and globally, I utilize our resources and capabilities to achieve successful outcomes to scale across different locales. I am focused on working collaboratively with our clients to make decisions and scope out the best solutions.

Claire is Chief People Officer at Omnicom Media Group UK where she is responsible for building a market-leading talent & employee experience strategy to drive success for OMG and its award-winning agencies. Claire has a background in HR & Talent Strategy for global media organisations, including NBC Universal and Pearson Plc, with a specialism in business transformation, organisational design, and talent planning. Claire has an international background, living in Singapore for 3 years before moving back to the UK with her family in 2022..

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. I’m a firm believer that building trust is key to building high engagement with our people and our clients. Throughout the people experience journey, we strive to be as transparent and open as possible about the decisions we make as leaders, and how this may impact our teams. Acting as an equal partner to our colleagues in an environment of mutual respect not only gets the best out of our people, but opens the doors for innovation and learning from the bottom up, getting the best results for our business.

Louise is CEO of Fuse, a leading sport and entertainment marketing agency within Omnicom Media Group. She has over 20 years’ experience in the industry having worked both client and agency side, including Vodafone Global and RBS Group. At Fuse, Louise has tripled the agency to a team of 350 across the globe, servicing some of the top brands in the world including PepsiCo, Google, Vodafone, and Nissan. Louise is a Board Director for Omnicom Media Group UK and is a member of the purpose marketing organisation One Hundred.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust and Delivering Results. These are not just fundamental values for our business, they are also principles that resonate with me as a leader. Trust is a fundamental part of effective leadership, and it must be earned through integrity, transparency, and a track record of delivering on promises. As a leader, I recognize the responsibility in ensuring our team upholds these values, both internally and with our clients and in turn trust them to do so. I strive to not only inspire confidence and loyalty amongst our people, partners and clients but also set the standard for excellence in our industry. In addition, by prioritising the delivery of results for our clients, we demonstrate our commitment to their success and reinforce their trust in our capabilities. As a leader, I am dedicated to upholding these principles at every turn, knowing that they are not just ideals but the very foundation upon which our business thrives.

Laura is Chief Executive of Omnicom Media Group in the UK and part of the Global Media Leadership at OMG. She oversees strategy, operations and the development and adoption of transformative capabilities to support Omnicom’s media agencies in the UK. Laura has been at Omnicom for 20 years, starting her career as a graduate within OMD UK, doing a stint at DRUM as Client Services Director, and then most recently leading OMD UK as Chief Executive. Laura is an active member of the IPA Media Futures Group as well as the Meta UK and Northern Europe Advisory Board. Laura is also a committee chair of Omniwomen, Omnicom’s women in leadership collective.

What Amazon Leadership Principle Resonates Most with You?
Bias for Action. The job of a leader is to shape a clear north star and set of priorities and then encourage fast progress. The pace of change in the media marketplace is rapid and a bias for action creates tangible competitive advantage for our clients.

Garrett is the CEO of Hearts & Science UK and was part of the team that launched Hearts & Science in the UK. He is the central architect for the agency’s vision and is responsible for ensuring this is reflected in its day-to-day behaviours and work. Garrett started his career at OMD and brings 20+ years’ experience spanning automotive, telecom, FMCG, technology, B2B, retail, entertainment, and luxury goods, making him equally adept at steering the most established global brands, scale-ups and start-ups to deliver marketing-driven transformation using technology, data, and analytics. He has almost a decade of experience working with Amazon brands. He worked with Prime Video’s Marketing team to launch the service in the UK as well as leading the launch of exclusive shows including The Grand Tour which was (at that time) the most successful launch in the platform’s history. He has also worked with Audible for 5 years as well as Amazon Local and Amazon Tickets.

What Amazon Leadership Principle Resonates Most with You?
Think Big. As a leader launching a new agency in an already crowded and highly competitive media landscape, Thinking Big has been something that I’ve had to deliver continuously and consistently. Our culture is built upon challenging conventions – conventions of our competitors; our industry; our clients; and their customers – in pursuit of growth. My role has required an inspiring and clearly communicated Fit for the Future vision. Pursuing this vision has meant bold investments into data and technology (as well as automating and streamlining lower-value operations). This bold vision has proven hugely successful for our clients, our people and the agency.

Amy has over 13 years experience in the industry, of which 6 have been spent within Omnicom UK. During her time at OMG, she has partnered with some of our highest profile clients across sectors such as FMCG (PepsiCo & McDonald’s) & Entertainment (Disney). Amy thoroughly enjoys leading passionate, high-performing teams through varied client business challenges, helping them to deliver successful & creative brand & product launches, as well as outcome-based media solutions for our clients.

What Amazon Leadership Principle Resonates Most with You?
Ownership. Fostering a collaborative, enjoyable and open environment for my team to flourish in, is something I believe is crucial to the success of meeting client needs effectively. Leading with empathy, I strive to empower those around her to own and deliver on their important part to play within the vision & commitment we’ve made to our clients. I truly understand the power of a team working hard together to face challenges that arise & finding long-term solutions to resolve. Strong communication and trust across the team is critical to strengthening partnerships with all stakeholders and delivering best in class output.

Over his 18-year career, Chris has gained a breadth of experience in agency environments, ranging from investment, to full-service digital, to strategy and planning, both in the UK and internationally. In his past 10 years at OMG, Chris has had leadership roles partnering with some the Group’s largest portfolio clients, from McDonald’s and Diageo to the Government. Most recently he has been overseeing the Virgin Media O2 account at MG OMD. Chris is passionate about creativity as the route to effective marketing and helping clients’ harness and prove the power of brand. He’s equally passionate about brands’ responsibility in promoting a more equitable society and sustainable future.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. Our ability to understand and reflect people and their diverse perspectives, while a well-established ideal, remains elusive to an industry that uses modes of research, measurement and ad delivery that unintentionally exclude. To be able to inclusively and authentically talk to a diverse consumer base represents a massive commercial opportunity for brands, as much as an altruistic one and it’s one that I love helping to unpick with clients. I also believe it’s paramount as a media agency partner, to understand my clients’ (and therefore my customers’) individual perspectives and motivations, to be able to best support them.

In his five-year tenure as Chief Strategy Officer at Hearts & Science, Simon has been instrumental in developing the business into a new kind of agency. His insatiable curiosity and deep understanding of marketing theory and history is the cornerstone of his approach. Simon has fostered a true culture of creativity to challenge norms and generate unique insights that combine the Heart with the Science. Simon embodies Hearts’ mission to function as a new kind of media agency with an operating model and services exclusively tailored to meet client requirements. He fosters exceptionally strong relationships and maintains high availability both with clients and his team.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. I have an innate curiosity and drive to harness the next innovation. As a leader, I remain focused on innovation and new data or tools that matter to customers and can be tested in live media campaigns. I actively seek out and develop tools and techniques to create advantage to clients’ business and their brands.

Rich has worked in the industry for 20 years, with the past 13 in various client-facing roles at OMG. At OMG, Rich has worked on everything from automotive to travel to financial services to gambling across both UK and European roles. He prides himself in balancing a strong media & activation knowledge with significant experience and opinions on what’s going to drive longer term marketing-led growth and transformation for his clients. In his current role, he leads the UK relationship for Barclays Group (six business units incl B2B), Mercedes, Burberry & CAMC and has a team of over 100 individuals. Alongside Barclays, Rich has also worked on highly regulated brands; Betway & Bet MGM in the gambling sector so is an expert in navigating complex sectors.

What Amazon Leadership Principle Resonates Most with You?
Invent & Simplify. The media industry has never been more exciting when it comes to innovation, we just need to do it purposefully and not over complicate, from a CMO to a Marketing Assistant. Every day presents opportunities for us all to challenge the status quo, debate and “do different”; whether it be challenging how we measure success through analytics to reinventing how customer data can flow in social to pulling heartstrings with powerful new content. Great leadership embraces this all and takes the team with them.

Illuk is the Business Director for Germany, where I manage the Berlin team and business operations. He seeks opportunities to push boundaries, developing and leading a team and fostering existing and new client relationships. Prior to his role at OMD, Illuk’s decade-long career spanned many clients and industries, including starting st a trainee at MediaCom where he developed strategies for Electronic Arts. He then transitioned to a category lead for P&G, and eventually transitioned to work in China where he served as Strategy & Comms Director for a number of eCommerce clients like T-mall, JD.com, and WeChat.

Throughout his career, he has remained committed to continuous learning and growth, always seeking out new challenges and opportunities.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. I’ve always been intrigued by consumer behaviour, what makes people tick – their thoughts, decisions, even without realizing. Crafting strategies that tap into these insights to make a real impact is my pursuit. In our fast-paced world, this consumer centric approach fuels my continuous eagerness to learn and improve myself to become a better marketer.

Dan leads Omnicom Media Group across the EMEA region comprising of over 60 markets and 12,000 people across the region. Dan is responsible for ensuring our teams are delivering transformative and market-leading talent, capabilities, and solutions to drive business growth and competitive advantage for our clients. Dan has been in the media and digital communications industry for over 25 years, half of which has been spent at Omnicom – as CEO of OMD and OMG in the UK. Dan has considerable experience across retail, entertainment and reputation marketing in both the private and public sectors.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. Developing and organising our own business to service the future needs of our clients with people who truly understand and connect with our clients’ culture is fundamental to success. The simple notion of “starting with the customer and working backwards” is for me, a north star where everything flows from.

Kate has been within Omnicom Media Group for 15 years and has experience working across disciplines from strategy to digital, data and technology. She is experienced leading global client relationships with a focus on building high performing teams drawing from different specialisms and geographies.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. We are a people business and so having honest, open relationships built on mutual respect and trust are the foundations for everything.

Stephan has more than 17 years’ experience in marketing, management consultancy and e-com business and has spent the last 4 years as Managing Director at OMG. Throughout his career, Stephan has not only been able to gather an in depth understanding of digital business models and marketing transformation but also took over leadership of up to 100 employees in a cross divisional team. Prior to OMG Stephan co-founded a media agency and worked at Accenture´s media management practice increasing marketing effectiveness and efficiency for brands such as Reckitt Benckiser, Sara Lee, L’Oréal. He moved internally to Accenture´s digital transformation practice identifying new growth areas for clients such as BMW, Infineon and Commerzbank.

What Amazon Leadership Principle Resonates Most with You?
Ownership. I have an entrepreneurial mindset combined with a hands-on and “doer” mentality to ensure we deliver high performance in all disciplines, even in challenging times and changing environments. Understanding a client´s challenge and vision is key. With strong client service experience, I have the ability to transfer client´s needs, requirements and expectations to the team and both empower and inspire them to contribute to bring the client’s vision to life.

Stuart has been in the media agency industry for 19 years, and 11 of those have been with the Omnicom Group. He has extensive experience in leading entertainment accounts at a local, regional, and global level, including Sony Pictures Entertainment, Entertainment One, Warner Music, Comedy Central, Roku, Odeon Cinemas, Activision Blizzard King, and MGM (prior to the Amazon acquisition).

What Amazon Leadership Principle Resonates Most with You?
Leaders not only operate at all levels, but they do so empathetically and throughout the ecosystem of partnerships – internally and externally. Deep diving into the details allows for a more robust understanding of challenges and opportunities, and from there simplification and clarification that drives progress.

Rich has worked in the industry for 20 years, with the past 13 in various client-facing roles at OMG. At OMG, Rich has worked on everything from automotive to travel to financial services to gambling across both UK and European roles. He prides himself in balancing a strong media & activation knowledge with significant experience and opinions on what’s going to drive longer term marketing-led growth and transformation for his clients. In his current role, he leads the UK relationship for Barclays Group (six business units incl B2B), Mercedes, Burberry & CAMC and has a team of over 100 individuals. Alongside Barclays, Rich has also worked on highly regulated brands; Betway & Bet MGM in the gambling sector so is an expert in navigating complex sectors.

What Amazon Leadership Principle Resonates Most with You?
Invent & Simplify. The media industry has never been more exciting when it comes to innovation, we just need to do it purposefully and not over complicate, from a CMO to a Marketing Assistant. Every day presents opportunities for us all to challenge the status quo, debate and “do different”; whether it be challenging how we measure success through analytics to reinventing how customer data can flow in social to pulling heartstrings with powerful new content. Great leadership embraces this all and takes the team with them.

As Annalect’s Chief Growth Officer, Jon crystalises our status as the leading marketing specialty services partner in every country, to secure our position as the #1 choice for new business and new client engagements. Additionally, as Chief Executive Officer in EMEA, he leads teams across this diverse region — inspiring them to fuse data, technology, analytics, and creativity, in service of the world’s biggest brands. With 25+ years in advertising and media, Jon understands what it takes to harness innovation, and deliver a competitive edge in the rapidly evolving digital landscape. Prior to Annalect, he held senior roles at RAPP, OMD, OMG, and client-side.

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. I am focused on achieving the best results for our clients by looking at how we can customise our services and capabilities to our clients’ requirements. Working across EMEA and globally, I utilize our resources and capabilities to achieve successful outcomes to scale across different locales. I am focused on working collaboratively with our clients to make decisions and scope out the best solutions.

For more than 20 years in marketing and media consulting, Benjamin had the chance to discover and develop media expertise in numerous functions: as an intern at OMD France, as an employee, then as an entrepreneur of Re-mind, a leading independent digital media agency, and then as manager of OMG. With a wonderful and challenging diversity of functions and company size, there is one common thread: the obsession of creating value for customers. He has always prioritized the value created for advertisers, because no other element builds loyalty better than that. Helping clients develop their business is and will always remain the best way to develop ours. The diversity and uniqueness in Benjamin’s background is what drives him to be Amazon’s business partner.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards. This encompasses and magnifies other ones. It’s a milestone in my opinion in everything we do as it drives robustness and provides a filter to make the best (yet hard) decisions.

As Executive Vice President, Global Investment Mark has direct responsibility for delivering the media productivity commitments across 42 blue-chip clients / $13bn+, within Omnicom Media Group’s global client portfolio. Part of Omnicom Media Group’s Global Investment team, he is based in London to take advantage of time-zones but travels extensively to grow client relationships and help drive best practice across the network. Mark’s core function within a global team of 100+ is to track and report on market by market performance vs. commitments at regular intervals throughout the year, course correcting where necessary and helping to develop forward-facing client KPI’s to drive business success. His secondary function is Global economic and media marketplace forecasting, and is invited to present his views to the World Federation of Advertisers twice per year. He has 30 years’ experience in media, half of which have been with Omnicom Media Group, with fully rounded marcomms experience from a varied career path spanning media sales, media buying, client procurement and a management within a full-service agency.

What Amazon Leadership Principle Resonates Most with You?
Deliver results resonates: My primary role is to deliver on the commitments we agree to with our 42 global clients. Our client retention rate is second to none and a testament to me and my team’s obsession with delivery underpinned by the fact that we have never missed a global media pricing commitment, which was even endorsed by Omnicom Chairman and CEO John Wren on a recent Earnings Call.

Bertrand has worked in the media and advertising industry for more than 20 years. He has been an entertainment fan since he was young, starting his career at NRJ Group as a Pan European Marketing Assistant. Bertrand chose to work in the music and gaming industry, where he quickly identified a team dedicated to managing partnerships. He later joined Microsoft as an Entertainment Industry Manager and then ran the Entertainment category both for revenue and content for MSN channel. During his time at Omnicom, Bertrand has worked with Netflix, Sony Pictures, Activision and Warner Bros.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. Understanding clients, competition, trends, media opportunities – it’s all about going deep into subjects. I think it’s even more important when you lead people, especially if you have the full responsibility of your LOB.

Virginie started her career with pure players and start-ups in demanding environments, such as the gambling and dating sectors. Previously, she joined Re-mind PHD, and then ten years later moved into an OMG role. Virginie embraced multiple positions within the agency, always adopting a hands-on mindset.

She prides herself on having strong problem-solving skills and has been lucky to work across several clients and categories, from pure players and local start-ups to being the Global Digital Lead for CHANEL. Additionally, she most recently successfully launched OMG France’s e-Commerce and Retail Media business unit.

What Amazon Leadership Principle Resonates Most with You?
Ownership. As a leader, I care about what I do, beyond my job description. To me, it means feeling responsible for what my team and I deliver, as well as what the agency delivers. In owning my role within the business, I know that the decisions I make are helping the business succeed.

Paul has 14 years’ experience in the advertising industry, eight of which have been spent at Omnicom Media Group France.

During this time, he had the opportunity to work with various clients across multiple sectors such as Automotive (Renault-Nissan, Volkswagen Group), Entertainment (Netflix, Warner Bros Discovery), FMCG (PepsiCo), Retail (E.Leclerc), Gaming (Bandai Namco Entertainment, 2K Games), Pure Players (Uber, GetYourGuide), and Luxury (Chanel).

What Amazon Leadership Principle Resonates Most with You?
Think Big. It is important to be responsible, rigorous and humble to stay relevant and stick to advertisers’ and consumers’ concerns. But it is also important to be daring to think out of the box, imagine new ways to advertise, and engage consumers.

Deborah started her career working on brands such as Apple and E.Leclerc, two iconic brands where she specialized in digital advertising.

Deborah started at OMG over 12 years ago, embracing working across multiple clients and industries, such as FMCG (Diageo, Lindt), Automotive (Volkswagen), and Retail (Mano Mano).

What Amazon Leadership Principle Resonates Most with You?
Deliver Results. I’m obsessed with client satisfaction, and I aim to achieve high standards in every task that I undertake. I categorize, prioritize, crystallize, and then solve by measured and proven results.

Félicie has been working at OMG for five years. Throughout the years, she’s had the chance to work on a wide range of advertisers and businesses, from FMCG to entertainment to fashion.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards. My latest clients have had high expectations as they are best-in-class in their industries (Ferrero and Warner Bros.). This has been an opportunity for me to continue learning and to challenge our strategy to meet their requirements. Leadership is a way to develop both my personal and professional growth as I can transfer my experience to my team.

In Charles’ 17 years’ experience, 12 of which have been with OMG, he’s had the opportunity to progress through a variety of roles, from Digital Expert, to Deputy Managing Director.
He is passionate about the digitalization of usage and obsessed with performance measurement. Charles has had the chance to work on a wide range of e-Commerce issues in various verticals, both for established brands (Zalando and Orange) and those under construction (ManoMano, Back Market, Ultra Premium Direct), on upper and lower funnel activations. He also worked on more traditional FMCG brands such as Ferrero, for whom he was their Digital Strategy Lead for branding and e-Retail (drive) strategy.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. Conviction and trust are important drivers in our ability to innovate and evolve our approaches.

Ilenia has had the opportunity to work for different clients and sectors such as Audible, EJ, Google, Twinset, and Safilo, where some have had multi-country media approaches. She creates innovative long-term solutions that are aligned with brands and keeps clients informed on news from the media market, achieving performance against clear, agreed-upon goals or benchmarks.

What Amazon Leadership Principle Resonates Most with You?
Ownership. Leading with ownership to inspire and motivate team members, helps develop a common sense of collaboration and responsibility, individual commitment and common goals.

Ellen is a media thought leader with over 15 years of experience at Omnicom and has recently assumed the role of Chief Client Solutions Officer at OMD Worldwide. In this role, Ellen is responsible for helping to transform and innovate OMD’s model, talent, and capabilities to ensure OMD’s clients are ahead of the rapidly evolving industry changes and consumer expectations. Throughout her career, Ellen has demonstrated her passion for her work and her dedication to Omnicom. Specifically, Ellen has been focused on complex, global clients helping to create a new playbook connecting brand and performance updated to capitalize on modern media capabilities.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. I live by the motto that trust is hard-earned and easily lost. During my 15-year tenure at Omnicom, my focus has been on building trusted relationships—both internally and with key clients like Hewlett Packard, SC Johnson, McDonald’s, and Clorox. This trust and partnership has not only forged successful working relationships but brought me a deep sense of personal and professional satisfaction as a valued business partner helping to build and transform some of the biggest brands in the world.

As CEO of Omnicom Media Group, Ralph brings a wealth of experience building innovative, award-winning marketing strategy for some of the world’s most successful brands. Leading a cross-agency team that orchestrates creative, media and analytics talent from across Omnicom, Ralph defined a new standard for how media and creative disciplines collaborate to improve client business outcomes. More recently, as CEO of Hearts & Science he has transformed the agency service model, expanding into consultative and creative capabilities while reigniting the entrepreneurial culture that has served as a backbone of the agency.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. Throughout my career I have strived to demonstrate self reflective behavior and a healthy paranoia for the unexpected. It creates psychological safety for my colleagues and teams to challenge strategy and execution. Often our debates lead to a better product and a better outcomes for our people and our clients.

As CEO of OMG Canada, Cam brings the best of OMG to all operating companies and clients in Canada. Cam works closely with all of OMG’s leaders to create the constant growth and evolution of OMG in Canada, while maintaining its position as Canada’s strongest media agency group.

Cam started as a partner in PHD Canada’s predecessor company and managed the sale of that company to Omnicom. Since then, Cam held several roles including Chief Financial Officer for many of Omnicom Canada’s companies and Chief Investment Officer for OMG Canada. His achievements include helping OMG Canada acquire Touché Media, launching Hearts & Science, and supporting the development of specialty companies in the areas such as Programmatic Media, Ad Tech Consultancy, Content, Entertainment, and Barter.

What Amazon Leadership Principle Resonates Most with You?
Ownership. Succeeding in a world of complexity requires deep collaboration across an ever-increasing number of specialisms. Effective collaboration requires each of us to take responsibility for reaching the overall goal. Pointing fingers at others never gets anything positive accomplished.

Slavi is a data and technology leader and practitioner with extensive experience using data to inform, measure, and optimize marketing programs for Fortune 500 companies in a variety of industries (B2C and B2B). He has experience building and managing large scale global data and technology organizations in areas such as creation of centralized/decentralized functions, development of operational frameworks and processes, and design of organizational structure.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. This embodies some of the core beliefs of our data and technology team. As a leader of the unit responsible for building Omni, our data and technology platform, it is critical for me and our team to operate at multiple levels. From setting the strategy, going deep into our roadmap specs, continually engaging hands-on with our platform capabilities (utilizing and evaluating), to engaging regularly with our clients to ensure that we are developing capabilities to meet the needs of our teams and our clients. I have made it my mission to do whatever it takes to support our clients and our internal teams, regardless of perceived importance of a given task. Dive Deep is what we do every day.

Megan is responsible for leading the vision, practice excellence, product evolution, and internal and external platform adoption across all media channels. Her priorities focus on driving specialization across all media activation disciplines, increasing OMG’s competitive advantage by developing new ways to leverage clout, and creating workflow efficiencies through process engineering and tech adoption. Megan originally joined OMG in 2015 as the CEO of Accuen, wherein she helped to drive the organizational transformation into the data-driven media buying firm we are today. Most recently, as the Chief Media & Data Officer of Hearts & Science, Megan led the development of the agency’s audience planning, digital activation, and data-driven linear planning and investment analytics practices.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. I believe in the power of invention to drive disproportional growth, and simplicity breeds agility and common understanding. When we are unified around a simple, clearly articulated vision, it sparks new opportunities to try things differently and challenge convention.

Chanelle has 24 years of experience in media and is passionate about building high performing teams that help brands connect with consumers. She has held leadership roles across multiple verticals, from retail to FMCG to tech. Chanelle’s retail experience includes 10+ years in multi-brand supermarket, retail liquor and discount department stores / general merchandise, tasked with delivering full funnel plans that drive consumers in-store and online. Her tech experience includes leading the omni-channel global and US teams for Microsoft’s consumer products, including brand and performance campaigns for Surface devices, 1P and 3P retail, Bing and Edge. At Omnicom, Chanelle manages senior business leads, ensuring our client partners get the best of our Network everyday.

She has been named in AdAge 40 Under 40 and won multiple industry awards.

What Amazon Leadership Principle Resonates Most with You?
Ownership. Like Amazon, I do not believe in silos and feel a deep sense of responsibility for the end-to-end experience clients have with our network. As an experienced business lead, I will never shy away from pushing internally and externally to create the right mechanisms for success.

Chris has more than 11 years of experience within Omnicom Media Group working on retail and telecom clients. He thrives at taking critical client priorities and digging deep to find the best fit processes that deliver long-term, sustainable solutions. Chris can effectively work with all departments and functions due to his background across multiple disciplines including operations, media strategy, media investment, sports sponsorship and supplier diversity.

What Amazon Leadership Principle Resonates Most with You?
Frugality. Resource limitations drive innovation, new processes and ensure teams have explored all angles of the challenges and constraints they face. Frugality also leads to being able to measure and understand the value of actions and outcomes.

Catherine has spent 14+ years building future proofed connections between global brands and consumers within the ever-changing digital ecosystem. She has extensive experience across multiple categories from retail to tech, most recently leading holistic digital investment and activation for Microsoft and Verizon. In her tenure for both brands, Catherine was tasked to build and deliver digital product excellence and consistency across highly matrixed organizations and networks. She has also led portfolio level marketplace engagement with key strategic partners unlocking incremental value and innovation to better service client needs.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. Relentless curiosity is core to our ability to deliver future- proofed growth for our clients. This is a shared philosophy that requires both creativity but also practicality and rigor in how we turn data points into actions that bring your media KPIs closer to your business outcomes.

As a Marketing Science lead, Alanna is responsible for leading analytics and driving change management across large retail clients at Omnicom. She is passionate about driving growth for her clients through measurement and advanced analytics. Alanna specializes in implementing and scaling advanced analytics solutions and driving innovation. She has worked with large clients across several different industries, including retail, automotive, pharmaceuticals, and CPG.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. Transparency is one our shared philosophies and is critical to building trust – trust in us and trust in our solutions. We are most successful when we can truly partner with our clients to build the best solutions, designed to maximize value.

Sofia is responsible for overseeing the talent strategy within Omnicom Media Group Canada. Her passion for Talent has allowed her to lead the development and implementation of key initiatives ensuring the group’s talent is well poised to thrive and succeed in a dynamic and innovative environment.

Over the past 9 years, Sofia has led the delivery of high value people initiatives across Organizational Effectiveness, Leadership, Culture, Change Management, Diversity and Inclusion, and HR Business Planning and Systems Implementations. She considers the OMG Mentorship program, OMG Talent Acquisition Centre of Excellence, DE&I and Reward and Recognition Strategy to be among her most impactful contributions to team.

What Amazon Leadership Principle Resonates Most with You?
Ownership. Commitment and accountability are core to success. I believe these two principles to be foundational in building trust and leading with authenticity – setting the tone for dynamic, high performing teams who lean into challenges and are not afraid to innovate, to push the boundaries and deliver with purpose.

Diana has been at the leading edge of media trends, technology, and transformation for over a decade, and is known as one of OMG’s most prominent digital leaders. Passionate, methodical and friendly, she helps clients and colleagues leap into digital-first media thinking with a talent for breaking down complex concepts.
She strives to bring clients results while also entering new media ground. She was a key player in the foundation of our paid content practice and has won multiple awards in innovative uses of data.

Diana also contributes her time to our local ad community by sitting on the IAB Canada West board and partaking in the local speaking circuit.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. In this complex and ever-changing media landscape, I aim to create what’s next for clients whether its in creativity, measurement or operations. Once a new practice shows worth, I am quick to scale it to increase results.

In his almost 20-year career Matt has had roles in Digital, Communication Planning and Marketing Science in Canada and the UK. Matt has been responsible for designing, delivering and evolving digital reporting solutions for complex organizations in every major category. He joined OMG in 2011 and today he leads marketing science at PHD. Over the last decade, he’s gained expertise designing and integrating marketing mix models for clients such as Honda, Acura, Scotiabank, Tangerine and The Source. His roots in digital, belief in brand and passion for clarity makes Matt an in-demand speaker at media and marketing events.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. Too often great insight is lost in complexity. I’m passionate about understanding process and organizational culture to build strategy frameworks and measurement solutions that are widely embraced.

Jeremy is recognized as one of the most seasoned Digital Leaders in the Canadian Media industry. His career started by launching and expanding digital media practices at two local agencies before growing into leadership roles at OMG. Since joining the network in 2013, Jeremy has paved the way for many Digital Media Professionals by providing thought leadership and standing up new capabilities across verticals like digital strategy, creative asset management and data collection infrastructure.

Jeremy’s collaborative and curious nature has led him to be at the forefront of many new initiatives for clients in categories such as CPG, Automotive, Technology, Media and Telco. Some of his achievements include standing up custom, cross-disciplinary teams for large-scale clients like P&G and Rogers, creating an enterprise approach to managing and leveraging digital investments across OMG Canada and co-leading the successful launch of Hearts & Science.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. Underscores the significance of thorough analysis and understanding before I make decisions. By delving deep into problems, I can gain nuanced insights that foster innovation and informed decisions.

Ash brings with him 16+ years of deep data, applied mathematics and computation experience across a wide spectrum of industries across Canada and India. Leveraging his expertise in critical areas such as Data Engineering, Warehousing and Forecasting, Ash continues to solve complex business challenges across sectors including automotive, retail, telecom.

Ash joined OMG in 2017. In his current role, he is involved in implementing data science-led solutions that help marcom teams achieve their business goals by recommending investment levels across product lines/markets/media vehicles, and measurement solutions that help businesses course correct by constantly looking at how they are pacing towards their goals over time.

What Amazon Leadership Principle Resonates Most with You?
Ownership. I believe sustained long-term strategic change/results can only be driven by assuming end-to-end ownership of our work products and processes. In my experience, too many data projects have been abandoned because of lack of ownership and accountability. In my day- to-day, this manifests by diving deep into all aspects of data generation, processing and reporting.

Geoff is a business leader with over 20 years of agency experience across US and Global roles. He is responsible for driving business transformation across large, federated organizations, building highly motivated teams and elevating “what’s next” through original thought leadership and deep dives on emerging topics. Geoff’s experience spans industries from healthcare to CPG and entertainment where he led the Warner Bros business for over 4 years. In his most recent role, he led the PepsiCo Global business focused on creating high growth brands that are unmissable in culture.

What Amazon Leadership Principle Resonates Most with You?
Insist on the Highest Standards. A critical part of a high performing team is taking pride in our work. Whether it’s a simple email or a detailed comms strategy, our work is a reflection on our reputation as an agency and as individuals.

Katie leads Business Operations and has over 14 years of experience within Omnicom Media Group. She works across all departments within the agency and across OMG to improve the productivity of the business and oversees operational management nationally. Katie has the experience and expertise to spearhead business transitions, focusing on talent operations to ensure the team is structured to the needs of the client and can seamlessly partner across departments to ensure a smooth transition.

What Amazon Leadership Principle Resonates Most with You?
Hire and Develop the Best. An emphasis on hiring and developing the best talent underscores the importance of maintaining high standards and continually raising the bar for performance. Recognizing exceptional talent and actively nurturing their growth not only benefits the individual, but also contributes to the overall success of the organization.

Emily is a motivated change agent with over 14 years of experience, who can address client’s most pressing business challenges and provide solutions across the digital ecosystem, including digital platforms and technology enablement. She applies business-focused consulting and activation expertise to help our clients envision, create, and adopt new agency capabilities to accelerate business growth at the speed of consumer.

Emily has worked within Omnicom for almost a decade. Most recently, she led the digital activation and global trailer planning for Warner Bros for the last 2 years, including the studio’s highest grossing film of all time, Barbie. She is focused on advancing standards of excellence across Digital Activation, ensuring that the dynamic practice translates to data- driven activations and delivering better outcomes for our clients.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. Trust is fundamental for all relationships, personal and professional. Without it, one cannot have meaningful collaboration, fear takes over, and the impact on one’s well being is massive. An environment rich with authenticity and honest clear communication fosters efficiency, effectiveness and ultimately success.

Samantha leads the Strategy group in Canada, with expertise in performance strategy, digital, ecommerce, and the attention economy. She finds links between audience insights and transactions which has inspired breakthrough activations.
Samantha has experience leading strategic advancements for clients such as McDonald’s and Apple, including Apple TV+ which is now a leading streaming platform in Canada. Locally she has developed award- winning campaigns and first-to-market product developments.

Sam spearheaded a CPG portfolio’s transition to an e-commerce model. She launched several Amazon innovations in Canada and developed new brand products to optimize profitability as part of that new model.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. Understanding and having empathy for customers is critical in proactively solving and meeting their tailored needs. Insights and innovation work hand-in-hand so that authentic connections can be made.

Jamie is a strategic measurement lead with over 15 years’ experience across retail and entertainment clients. He focuses his work on advancing clients’ data, analytics, and measurement practices in service of media playbooks that drive growth. He believes that media effectiveness is not only a measure of business contribution, but of what consumers need from media experiences.

Jamie has worked within Omnicom for over 5 years. He spent 7 years helping evolve HBO’s playbook: through HBO & HBO NOW, to HBO Max and into the Max era. In partnership with media leads, he co-architected a data-driven playbook for Brand and Originals media for the streaming age, leading agency and client teams through significant organizational and business change.

What Amazon Leadership Principle Resonates Most with You?
Learn and Be Curious. Through experience and observation, I believe curiosity is one of the most crucial traits of high performing leaders (present and future). Even junior team members can demonstrate curiosity for what’s new or what’s next, and through coaching can be taught to transform that curiosity into conversations which move a client’s business forward.

Kristen is responsible for delivering sports marketing excellence through strategy, sponsorship and media investment, platform development, brand partnerships and creative activation. Since joining OMG in 2008, she has led sports marketing strategy for major clients across categories including pharmaceutical, CPG, apparel, financial, retail, beer and FMB.

Among Kristen’s many accomplishments, she recently activated innovative marketing campaigns that brought home awards including Cannes Lions and Effies, and in 2022 she was named an honoree in both SBJ’s Game Changers: Women in Sports Business and Cynopsis’s Top Women in Sports Media.

What Amazon Leadership Principle Resonates Most with You?
Customer Obsession. My relationships with our clients mean so much to me. It’s important to build client trust so business critical decisions can be made in partnership and with the client’s best interests in mind.

When it comes to digital media, Matt is a true end-to-end solution provider. In his day to day, he is just as likely to be found building measurement frameworks as he is to be found checking the taxonomy quality or managing reporting platforms. Dedicated and curious, he touches just about every client in our Vancouver office – training and assisting colleagues, offering advice on optimization opportunities, and sharing thought leadership.

Matt started his career at Omnicom in 2013. He has continued his media education throughout his career, earning certifications from numerous platforms like Amazon, Meta Blueprint, and Google. Looking ahead, Matt is keenly interested in tracking how the development of automation and AI is shaking up the media industry – and he looks forward to bringing these insights to his clients.

What Amazon Leadership Principle Resonates Most with You?
Frugality. Knowing that all resources are limited, I have made it a point in my career to work smarter vs. working harder to streamline processes whenever possible.

Danielle has 24+ years of experience in building strong, customer-centric programs that deliver business results for her clients by identifying and reaching growth and diverse audiences, creating marketing partnerships and engagement strategies, orchestrating custom content initiatives, and driving business performance and agility. She has the proven ability to craft team culture and lead large teams across functions and agencies. In her most recent role, Danielle led the integrated media planning and buying function for the U.S. Army for 5+ years. She was named one of Ad Age’s 2021 Leading Women for her efforts in driving Gen Z strategy that delivered results on the U.S. Army.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. With my remit of leading a team of 140+ employees tasked to recruit the 1% of Americans that would volunteer to serve their country, collaborating on strategy with U.S. Army Colonels and Generals, and having accountability to responsibly spend taxpayers dollars, ‘Earn Trust’ is my prime leadership principle. It embodies partnership, transparency, accountability and owning mistakes – all things that are essential to a successful mission and delivering business goals.

Adam is a digital investment and activation lead with over 13 years of experience in media and advertising. His focus is identifying opportunities across existing and emerging digital environments to deliver strong results for his clients.

For the last 6 years, Adam has led digital investment for Nissan USA navigating challenges presented by environmental and reputation factors. NissanUnited, our bespoke team for Nissan, was named 2022 Auto Agency of the Year at the Marketing Automotive Awards.

What Amazon Leadership Principle Resonates Most with You?
Invent and Simplify. I love problem solving. Working collaboratively to identify and map out the most direct solution to a challenge is like solving a puzzle. It’s even more fun when new formats and innovation are part of the answer.

Neeta leads Measurement Delivery. Prior to joining Omnicom in September 2019, Neeta worked at Ipsos MMA leading marketing mix modelling, commercial mix modelling, multi-touch attribution, sales effectiveness, forecasting, campaign flighting, segmentation and custom analytics engagements.

Her experience spans across various verticals, including Restaurant (Coffee and Fast Food), Retail (Apparel, Specialty, Prescription Eyewear, Gaming), CPG, Pharmaceuticals. Key areas of focus has been enabling senior management optimize budgets across marketing, promotions and operational areas of business.

What Amazon Leadership Principle Resonates Most with You?
Ownership. This approach not only enhances individual contributions but also strengthens collective success. In an environment characterized by a growing volume and complexity of data, coupled with a strong drive for data-informed decision-making, it is crucial to proactively take responsibility for educating ourselves and others and translating insights into actionable strategies. This fosters deep accountability to shared goals and champions holistic understanding that is crucial for driving cross-functional value and business outcomes.

Sharon has over 20 years of agency investment experience negotiating maximum value and impact for clients. She has worked across all major categories including entertainment accounts HBO, Max, Turner and MGM Studios and even started her career on the network side at AETN in the sales and research departments. Her agency career began with National Television honing her negotiating skills, but expanded into digital and other channels so she could have greater impact on the full media plan. Change and new learnings excite and challenge Sharon and she continually pursues innovative solutions to bring to her clients to improve media performance.

What Amazon Leadership Principle Resonates Most with You?
Dive Deep. Navigating the complex landscape of increased media outlets, evolving consumption habits, tech and AI innovation along with privacy regulation requires constant research and data mining to ensure optimal investments on behalf of our clients. My role overseeing cross channel investment requires me to dive deep into the details to ensure teams are providing rationale and validation for channel and partner selection, budget allocation, pricing, and performance optimization recommendations all while assuring best activation and operational practices are being instituted.

As Chief Strategy Officer for OMG Canada, Shane’s focus is to help brands become ones that attract attention, not ones that try to buy. Most recently, his work has concentrated on working with clients to support the return of brand and creative as key drivers in building business outcomes through more thoughtful planning, activation, measurement and, as a result, attention. For Shane, delivering this focus not only means accelerating brand growth by disrupting the industry to create stronger, more emotional connections through media – but also means cutting through ambiguity with open-minded curiosity, flexibility, and collaboration.

What Amazon Leadership Principle Resonates Most with You?
Invent & Simplify. Part of my role is to help clients take responsible risks.  Growth comes from exploring new places or approaching existing strategies with new ways of thinking.  Being able to marshal great ideas and net new initiatives with pace and purpose is a foundational part of how we work with clients.  I rally stakeholders to understand he opportunity, the steps to get there, and the business impact tied to the effort.

Keith is Chief Innovation Officer at Annalect in New York. He is responsible for developing Attribution solutions and enabling agency partners to leverage scalable solutions to enhance existing planning and optimization capabilities.

Keith has been with Annalect for the past 12 years and has deployed advanced analytic solutions for over 50 clients including recent engagements with US Army, Nissan, HBO, Eli Lilly, State Farm, Sleep Number, Delta, and Barclays. His team is currently in the process of building out Attribution solutions within walled garden partners such as Google, Facebook, and Amazon.

What Amazon Leadership Principle Resonates Most with You?
Earn Trust. Our industry is evolving and changing rapidly, and I think it’s critical that we have transparent partnerships to build trust. This has been critical for analytics as the marketplace is cluttered and often feels like a black box. On the back of building that trust, it enables an environment where we can invent and co-create new solutions with a collective POV on the benefit to the client.